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Fragrance and personal care

Niche fragrances are booming in China, and global brands are taking note

September 21, 2022

Two-year-old Chinese fragrance brand Documents is popular among millennials and Gen Zers alike. Image credit: Documents Two-year-old Chinese fragrance brand Documents is popular among millennials and Gen Zers alike. Image credit: Documents

 

By Avery Booker

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