Internet
May 27, 2022
Balmain and Mattel released three one-of-a-kind Barbie x Balmain NFTs which were sold at auction through Mattel Creations as well as a ready-to-wear line. Image courtesy of Balmain
By Katie Tamola
Non-fungible tokens (NFTs) — like most effective tools — must be thoughtful to be successful.
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","iv":"74fb43343407630cd80e1c4d4e6d8453","s":"8aa5577971334744"}
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