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March 15, 2025
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NFTs must be thoughtful, multifaceted: Balmain CMO

May 27, 2022

Balmain and Mattel released three one-of-a-kind Barbie x Balmain NFTs which were sold at auction through Mattel Creations as well as a ready-to-wear line. Image courtesy of Balmain

 

By Katie Tamola

Non-fungible tokens (NFTs) — like most effective tools — must be thoughtful to be successful.

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  1. LVMH watch division head Frédéric Arnault appointed CEO of Loro Piana
  2. The future of successful luxury brand collaborations
  3. Donatella Versace steps away from creative director role at Versace
  4. Audemars Piguet ventures through time for 150th anniversary
  5. The Luxury Collection partners with nonprofit to advance culinary sustainability
  6. BMW of North America renews BNP Paribas Open partnership
  7. Luxury Unfiltered: Why luxury must evolve from product to purpose to stay relevant
  8. Four Seasons partners with Giorgio Armani to launch global tennis tournament series
  9. Porsche posts 1pc sales decline in 2024
  10. ‘It's Always Burberry Weather: London in Love’ celebrates city romances
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