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March 17, 2025
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NFTs must be thoughtful, multifaceted: Balmain CMO

May 27, 2022

Balmain and Mattel released three one-of-a-kind Barbie x Balmain NFTs which were sold at auction through Mattel Creations as well as a ready-to-wear line. Image courtesy of Balmain

 

By Katie Tamola

Non-fungible tokens (NFTs) — like most effective tools — must be thoughtful to be successful.

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  1. Livestream shopping crucial to bolstering consumer engagement: WGSN, TikTok
  2. Dior spotlights connections to feminine artistry in feature-length film
  3. The future of successful luxury brand collaborations
  4. LVMH watch division head Frédéric Arnault appointed CEO of Loro Piana
  5. The 1916 Company launches bridal jewelry tour
  6. Off the Cuff: A Q&A with Crurated's Alfonso de Gaetano
  7. Creative director Jonathan Anderson to exit Loewe
  8. Louis Vuitton presents 2025 Australian Grand Prix trophy trunk
  9. Four Seasons partners with Giorgio Armani to launch global tennis tournament series
  10. The Luxury Collection partners with nonprofit to advance culinary sustainability
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