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Dec. 23, 2024
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NFTs must be thoughtful, multifaceted: Balmain CMO

May 27, 2022

Balmain and Mattel released three one-of-a-kind Barbie x Balmain NFTs which were sold at auction through Mattel Creations as well as a ready-to-wear line. Image courtesy of Balmain

 

By Katie Tamola

Non-fungible tokens (NFTs) — like most effective tools — must be thoughtful to be successful.

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  1. Happy Holidays!
  2. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  3. Mercedes-Benz rolls out AI-enhanced MBUX Voice Assistant
  4. Mood of global millionaires in the pandemic-era
  5. Desirability, operational efficiency key to luxury brand growth: Accenture
  6. Preloved items from Hermès hold highest resale value: The RealReal
  7. Luxury Unfiltered: When brands fall spectacularly short on client service
  8. World's largest RH gallery opens in Newport Beach
  9. Wearables, AI at forefront of 2025’s digital trends: IMG
  10. Register Now: Luxury FirstLook 2020 New York Jan. 15
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