Marketing
October 22, 2020
2021 Social Media Trends. Image credit: Hubspot
By Nora Howe
For brands across all sectors to succeed in 2021, consumers must be at the center of their marketing strategies.
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","iv":"6ea02662d6ab9c2410df2d22906acf58","s":"94283ac86fa14689"}
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When has the consumer not been king? Any good marketer knows this is nothing new. The consumer has always been king.