Marketing
October 22, 2020
2021 Social Media Trends. Image credit: Hubspot
By Nora Howe
For brands across all sectors to succeed in 2021, consumers must be at the center of their marketing strategies.
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","iv":"98e919ed7030299ccd4d900adae273e1","s":"9dbaebc761aa5ea6"}
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When has the consumer not been king? Any good marketer knows this is nothing new. The consumer has always been king.