Research
February 26, 2015
Affluent millennials
By Jen King
As baby boomers age and millennials mature into established consumers, luxury brands will have to retool many of their marketing strategies to account for the generational shift, according to a new report by Unity Marketing.
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","iv":"01d3f7a60c00f1f04e11ebfd3bd0fa3c","s":"69cf1f36b202e99e"}
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