Research
February 26, 2015
Affluent millennials
By Jen King
As baby boomers age and millennials mature into established consumers, luxury brands will have to retool many of their marketing strategies to account for the generational shift, according to a new report by Unity Marketing.
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","iv":"bcc6cd7f4e84c7192a91f1c081db75f6","s":"de01e59d269e95a2"}
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