Research
February 26, 2015
Affluent millennials
By Jen King
As baby boomers age and millennials mature into established consumers, luxury brands will have to retool many of their marketing strategies to account for the generational shift, according to a new report by Unity Marketing.
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us7oEKpozCmXUrAwQiqfSWR7uNQI75lvAbxW6EE68BVgoeL5Uah8fyv4nmM5F5ejKdLjmvjfHSBk0jFA3cBh0FeYQRpEzbezcnUp5E\/qEscmSbt2+13TRQzJ\/iDD\/2lyhwx8ZmRvVpNvynFyj3j5y\/bbx+0IzXSNTjlyQxwpy4zL2kU0PY02vqpKoLapWlGfA\/S2n1cp8kO35RipbD2kEotzxOuvFnxdNfX+R2kKJSvzmKXMLgupI6NYlA9obpOdu1nLCW77N+QHlyt0WKGhWVmRCkH5BEMVk3zwD4H+gCCMOafLyVh4jAahhrO76uBCAHuGW6J\/Mj8X7fGOJG6XRpeqsEBcSWdFmr198L+8k3\/yWjEZAJNSQtbGOVT7xZy4k\/3giEA1GLsHkEFoRjvbsF1QcHzDaYtZTdC92wBKWIrFzENWcXw+R1IzcPOS8RmAm588XOatPGgtQqzjzv5VL4RX+3KTzzYjDHYF\/7OS5La2PWWZFzxOM6jYRka5HmkNuzAzHe8orF227VT4s+GTlXJ1RyR6GSFlAZF318ToTN0gC5ss1mDoMDGkdLz\/Ez6G7\/0YAadXo29fAhLt9osWCBPj8l9e\/bBF91bFzOb+3Arh+9Emaw2o+nkyyKU9kAXCC05mt1AvTwl8PlxT28hNk2VVD\/4R0ZwQ3syVan5pNFxZp2sABj0R9EB1qggJKNe9+frdgOnuaRPFF6uCS7RASJJffeiHhTXb7TxYZqZZixDXgrEgTan92dN5iVjHDn7gbL0ukRBhKEh1Trz9jI1ea+22dulKduVLxNstzsk+KU2qf8OBkAOdfZk4A9keHbps\/qeWK0hHh22rW\/Dp3YmVVgpoirV1XdK3+N1ILMmbYeNIUr5ZZBB04loeRw9HN68cmd6hRqZEzgUYCARYu89cmRsliXlnpXPAvrFUhdicZZGm+N7kPGVXDLj+oZz\/+a9RXg0eaZnTT0Ajc3yv3Yh4YfuWRcMsAnwISXvg+vZDsE62EGUm84U0C7mDv0lq73OG7KV3RNvuVjQea0ahhi\/GyLkML+qziVu5SYZD9H4dMpX5jfjuS50X9bc1Sf2bQaLHlelH4pQrcPCQBSPnQrTFfFGKOOkDLdPWmC2FIsQWwW1GqzjNBmQcKfQp2+Na52Z\/mXzgxqeuREQTxvNj54np4cy\/lH5gg47QWlQUKlZqcPMWO9a3re3XXje1pwC1gGjZjt5I9+FaqNeOJK+PNBCTXh6utEUNbxVvVrMeDl4js7uKT4YFA93kFcjZT9ebX5\/6DzzQzLjnY9l+r7z\/a+Ti4z6uW7MpU7RwyLfUFCKRS4ljgfOFq7B4Ur6FPz3MbVg7m\/FGppUmWvvde0qyZRuLK6LRPDMZZSUyYDn7XFU\/Cy4hA7GqbcYX37hmPAwdbTItb4I+bAci1B\/jAgQic7njyjqcYiIN13shsplO+hkkCb+9tBiodOU0Iz\/6qL8BS\/Bi+kTyBFZOhhR3PdM6iIjJnRssQRg7+kqOvW8mSkQVL\/jeA0AUGfVd1zU8T5L8YcSStlgyQx5vofuwX+fcCOIcJQj6dZSY1hAjC7cLTIiIH\/AIZa5uiehZWP90Ib9z+jQ+bPVKAupml9rF06ng9mIy9WkVkOiQ9UcAcEfk8GSoixMhvNjharREyIirCorglLLmCnYVZ53vK2szfeQrLOhOZa0l0OvG2NUqtogBdbn5Ah+YrQAJ+dfClXtm\/zG7b8aGQlPqPsU80X85NCnEBjYsI6+QS5WPOXeSZm40b6iqHev49FsGNeJT0wft3ZGbs+T7bT3AmU7eiq1Q+HPO3s79VzqyZz\/MzgRM7CB6cVq+2pM6YcDpEoS8AG21MdMhQelIEm7R1Xk7OSrqaYxvaeQ0QnA9QNLFA57LJPOch1yZbsgYru1AqQHgytqEu0zc3mZ9P2NotVT+5ykJcWIvqQ9wH320XBXAtPndSyKAesxF55HPdyfjiiYY+zUz1E0IiNmTGPsf+YIu4v9gGAa1Xw0KWpgTpLkEAkDaazACp4YOVQNOdV4U2AbkTmiBeTs+iSlVDFb0bsiRGJAneeUqq5cs7oJ4I5xFp7ze+OVNvafSJ14PvUEBRmqw8yX8406jl9tJ20wTvoAU+p9rpW4V4iSMzfPsBL2TKdWju6m54A3QHX5Wv1eVeHNS78CRiyn6mC\/Du\/lHypiEsf\/mN8U+W5LeeY\/IpFVS2Z5zVc8ZVNmlZnoZtLyXHbjjGymqy7B3qjMtb\/Ew0GN\/xhPPJuHFaCyYnmKJrM8\/vMVnJcZ\/zhKmOSYkKUWqE9h6fYhwh6hxOfjFw\/EyMqwgaIndHk7PHS14I69nmX\/3ZG\/F8IBbxtS+x7tofnASUMywANSxdNz8146NJ9O9DFmY1\/JGdwOhoE9M6esDF0S48TDhmlmlvDGlggCMBfy8bT04RPbh8Tp3L7X9o\/0Cb0jhfxy9a3XJxkodzLzHcofVhJqQsYhGZEslmk9XKAeOBRvBayMfF9ZHJPycVUWtODbvTAEwXnk\/tejJ5v9yV4Fn8er6ExSleKGmruhDSTqOdGHOQNowyGDs2kArJSc786IR9fZo0ba03j6+5cM5SUtRpy3EVrOWAbnl7zZhRuZpB9OLCoIbRSLfRnHA33Za24d7ZFAN25FRzgfT78nptWADY0UnXQQj5qbGpcCYu2ILvQWEoNL2ZpgV1oufyKLvmNgWCVhSmsJw71hpiDABTqEbJGiPUwve+ZfDasDGKQAx3cBJ8\/r1AJPgHfVVznAgy0SZn0pyfyJJD3RQFmFLwaN1WWA4oEKyBhAQXxyHM\/kDvxzrBPqJgBSRvEyglwBB6ckwbj7kW\/jvMkIUo5QT67NAf2Msl67gssGpkK3Zmb+QIAEcRUymXubE0m3fghdnmLCl4OyvCJS7kE6P9OsTkVsBOX99ejwoLehMvnHAOG1CrZIXedEaBqA1mef+N5jQeCJoej1YimEgTKprfKRhjCcLz6fAxuszHmwMaaa7FugyiXcLEZ8gNArV0WqkdCW4iK4B8UUwXWJdk1JgNeww7TafYP2j3npI8+oDrKog5caGbZH0KPuuvFBzBAI9z2BPb7URLIzeKepFXQPQtAQOst\/1DSaMRoKRFF2K723JQN9y29LJW3Ibs8Hq+j5OtkH4vFBAPDXu+c4LITzXyPXJTCnTr6xjmRZQmZAByK0\/BMtCnw68L4pKQ0+GRxNwjWDXg9kI1RXlox3i2\/UEnu6elrDQWDGbHUKAy0c8+myy3DXSpBNiNv9h38Kbk8hoKTXksGDT+2K+65qz4CvIHHywquprNds71zO2y188p8mVSYXWGJYGEy1IdIPVdIRRuWnQ3t3vKZZrh3XXgryOn9yzYtoPs4ng+CbJGl36XzaZXh8csAd5xqnyfdoCWElFr\/tak52GqmDYCj1OdfJMqva9xVLXCWoCebE77e1waI1xcuMtr2qj3rSKfH4aCpj60kCSZRzdJatfBp3LL3W2kKLZVs4ke3NHxfGy6gv+k9dqTWD0ngYGUuhmmTuoFnnwrTXzBik6YwH+yIhVqzfRE+y4Kemnlj6UB2BNaUQ9twSIVuA70bU14nqC2zRYQGpxOJQbxJmA57kWQz+QydZxGaJtcjTW4bSt8sY2tyXI\/3QhhcJOy+SgqHzdgdFL\/644B9WlFBTQohbsjnQ4Pwfdk10hVsYZLtNKos2b727\/fKEDqYA7UFSxOGBYUrbFpB8eeY23FuIRMGnNhhXnZjpyqU30NCjNIcYyI88oj3\/03IOYrttqOOjaCpBfKZnosyragIBlEmqHdRtjS7FRXTZmEEHuBn7bHws9qBQaG7v+2Qga22xb7sZQ4bkG2MvKHm9Dz54AMo5dCdliM0f3f+FG6nUPpOMLvAZsQvQCySKyvcRBobBQnrYoUAu71d+YjyCbSV0uvsP8bc9ZgkyjSBnApCWLowbSPz9Hw1vziCuzwBHn5f3GGkEupqK0WA1hiNT\/Z8N8h7GnPViEW8NLBFgHI+fZOhAtCqDbxNQ2LlJvXwidZi7250fzh2RLFT8QI1ptRR\/uLcXADEc8AwxWH9tLrtGwW\/AwhygollHWzFlT76nn2q5+cXz3g9EfIMTsVFUtq4RI8OEW9IrU3Iu672rMGxf2lquUXSd5b\/RCEBTJIeK1QIY8aMF2yqYimYTXHG3EPIp\/55dF9AOSaMfPBvlpO4PfZnLE1oAhJRzLYUZ35SeGiuUvmavfXnFpr5FULepuSd3ZYpn0aBdOGtv2tBsnsRszpwUH5U+1LzRQgV5KHUKrGYCgbtGOEBfIZw+J2Tgr8bpiPBZVO9pQeijCqKPkufgqWarA3N2XKe6lZXoz5mpufOXcvjPHsslbB2CwgitOmq3Zhhp8XStbj5ccrCpnXIaiuvpC6uppuuGnND29DfuUts32DqsZ3FkqND2Fo7k30taiYX9ajvsUM0q96mkzL4zf62ErV13OATKFOr6IEMKn9mIjyqegqk3O9K+D7jwPCK4OgtGDATGVV4TqtnusF5Ar8RPiqD2GwG7I3gc5+l1dbE8RhnT7VCoqQQvfPO+Wd58t3r2iEber1t0+lRnWJcZ1SwIDqUUdecHoOTVdZTO\/AGa2oByg5R5edr9m4zdJcZEUY+s2mHEY+jEZ9ykogSz+GTnE3aJYWCdYDSUUaXaeGaQrmhJKs8yIUg30a\/7AAxrS9S0x9dBQQRNXP9vWVzR12dORGxf3+f3Vgwzzk1phBQXpP+ymQ7isPcW+5q\/iERnkLyL2lJpmiuqChEZjIMWQa7i7P1b\/12kEjcO8RawSzwzmQWJcsQPDgd45wa0Hy2OuR2\/X63E2j6HQKD75lc4EB5Xxp3apjafMiAaPAXkRGOmYfjxAkiOO6HqwgYQYqAxvOxJRZKi8syx96SvcQxyK15XLeiuZ6WXYnVUYzuOonF8KniwVlsG0qomNqlgT4GIoj+PuSjuDfxEmpYAGjzczav2te4z5Pbf8JNd9wig2+AXADMwkLQRbUeuoAOwR5\/+xeXw+srMuuDYFCSeL6PO+YKP1Z++E3sd5ghETP48SF3DwkiTou7\/NX1FK8X0L012SeWaNNyA1TsSkDsHUHyb\/nxjUUquBn62WJsSVGt83USY4DQ2UN5cW\/7Qb2FoHVcSvuX7eVA78+4mhKgUXar8F\/CIQHFbdAEHAYEUUunW+p+jhmDP\/1llp7QC9EnrQNdlVqMB+jtvwqXSo1LTTrcb8cmRb3TQLhHJ0qOfZlnPzV2ZZt1mANEqfW9KHBFz0xN0ahSVl37NdX9UyDX0W7A3H2XEShWOQcgGV9kFntOOiz5MOL2GYy8\/aFO\/k1UB8\/354Lh5ADeVieOXe6hTyOguUYdU5fE9m2VVLHmRaOaUpwxzczrBtgGFyR\/40F8RhUMTsNEO2rNbdJiEv+K8uaxpDHoBavVkGhJ2v2b6hxTkl1FwIu28JMJIJJlT8KypvRI7e3AqlqGUp7n29s9tRSG9xmRtw4PBWL3KaZiLiiEC8FhFbBc9jrQm6kTWImQNI7Nm2ZzYc0fW3g4higC+cbfatMFqVC7VxtxV\/23HPZI3bQTFc8VlSVpFEngKmHVVDXSWp4T4NX98DOVLT8LGlOJLXlfldZnJSBPyWdKPsJwe+ZywToStWWxcCsaYtk4TCKCv0+F3qzFtcTCfJvSjK\/6QDr1z\/NTIitLStFsHQ4VXz9+TnLwza30Fp+H7ydCAZoKkz1cHI2Hjn9ZMKlEfVkLulfMJwthsqmfZftoPPia5arJdjN43Q00\/eUyN4abHr9SgGuwqQgiHFwPTMAT2nZjhNZugBX+g5+gYhEhJiHgTZB+riCJuopwZr9zA\/nxCCC93HtIvsvlkKaumvWmTe8V0s4OacusHeRIx5Ld3h8QdXKh1a3x8coCfKvCDBPfJLIN3D7+sDc4F2QmeAccuKhcRtP6T8aPS3Sklg24uOn2Dt1CLlokqYIHI2\/blQljNckYv6ceG++fc34LCnWxE8QAbwPkVKiXP7J6kT\/1SLPsV\/LG9fBbyWdxfxOr9A1iNVdu481aCyUsxbW7f5mat4te1d5GPLV3CEYLN7eA6\/ttZlb6LJ7nEPmVf4Up\/+ZyykKq5O83mSuQ16BFOPHvJLCsyUdjIRbP\/Mry1F4vpA8XPvfIeIGHOtipRbriDbQWcZZ6jgzeoV\/33L7PAtMbAhuyFgJK4seOqB1IKwzUEk2hz0MAdS8uQwbKC7ln2MC1s5R19zdDuLs4cLc2zZL32AfUIfuKjBmeYfDcKKIQL9xMxQqnNywQfiy75jkRsr7rk1voa8S4umvkMGJ+8jWEIg5QxYcj\/2JhAXgQlgu9COe5X0fJySGRYQj+46xUg2sRC5ASXpT5vYs8k7xl49gxFjuMoC66eEOlJVqLZ3WRGXc9Qxvxt1sDitbDOg9ZHrXmMl4iJI3UKtI9dqnKBRJndfHP9Rg1KrXuUKO9102mC7zNwjAMN2GA2Q\/Rzw4cd\/T9ZEIseodBQgkOUP58OM5jQHVyZ+sOU6bO7UoABMV\/lU5i+OiCJt1U1\/BdORMYl7L0fNdO3SqxQIiMQqJg+4oNRK9pHM5lPnmZRQgdiCEJwgAfcI24N+NpUTMpgib6yjVdjZj\/cP1wF5DG6WmkFD3IR\/+Ir5NCZm9ZMVMxV\/H9D\/cVmlI+1e+fw8JT83xKmEp12nPKpF5gGq2i3n3+ih7hDkyN6C6f2rNmDfqCZn281k6xw0FYJkjE1WJSBto+YwmgoEn0LIWuXiXLuTTZ\/06HRUa8HBtQFkdBywnbvEXlHCMad0NRbVTYqxOLanqbjcc2rjQYfaUNLPb6mGpUvrbI6ZllbyqFBgKU0OoS2YzOz6wCQpi0dcOe1aF4CYuRrUVjQ5T7JQW4tLrcXEO6p19aR6TogOFxWseCAgu60PKuieBA1pYkNrWWGvC8Lp25kPUbbpsqe4ifNXYfVyuc8Bwh7Qu+two+4vQzTRXNdrO+5arGMrj7hTWmAbyUJVFcdLJUDvlFqP9NSXcDZUBR5FqcNVkjJKGlasERwZD\/wGa2pLsKpW+rHosw+z9obOy\/yJE62M2hBXtf\/LkkJ5xnG3h7XGTr2NOZ+xDyzt9nHQOZdzCSYsyNUmCjrC2sts+0GPulfDEVAaUSPWooXcmjZgYnEPTX\/3FgIGeZBYqOunivyMhVAZeHgFuVAUm1oku742yBUnPzTsKWi3mpTByqP0ffQVIjlE0LscTm1BHYtIQdtHEqOz8K6nmvnAEq3eFL6gG8P1EOh8YtL6IMVrZ9kI3UGhDbCTo6UiLJOgB8EseXtZqAQnVW1DRtojKkOI3FUC9mEjnKkbTO4NrZwCdv3qu8Fw9+cLpj0xMp+bp0SFn+1WKO4p519PtqcB+pb6U2+8bh1zqE33iwP1CqK94hW3i9JKtqVYBtNCvUR+84jiHT+r9xwpgbziE4DUL5sfDA305zJltjKVlVE+pU657Y3pgLrqKP2vzfF2H1UatVcUzT8fDL6zgJrrjV7ou1shRGbIVQFOvy5Ik8Vt+D4Bn3WDliissrBlEQhRZxfo9NNagPx1KxEBDVPvJROyBB6fk78Hl2kh610d0EMx6E5J+M03dm\/m4oo1mMKqRD6OmslM1PyV74O2mXm4\/BYOPMkU11op6lXyIrLU0ker++9Ib9alDRb6Zu8LLHY1CF0ht8l3g6FYtjjONVS+VNto8AZveHd9dw0TjRv+ipnnEtVcrZiitnbtlZa+ryaupI22SHfVRbZoNqqQjzIY6TyIdWdkpR+GFbjgryFMCAQGcBXtzQLZahDgaD7DoiE5s6MyRdjjirTyeSIQA7kPFqPODFG2BSSi+gVuxZGK+K1bNYaY0Po28ckG9+kK7DNlajoDztyvDG+EDnIa61shhdzURzbqoW5jq6qlfgDFEpacgt0L2\/aLqIEyWWAf2DtJtIWnP5d9Ua5HjvRiatL3L5xnX+2kr96XMa3Fzv0BzZU+6zYs2\/P8SsDx8i\/ygAeJgynsWAQJIZsCGJLkgadWxw3hEQSrGX62J\/zq2QWrPtAFVzZXOqkfe2hQlwNXMQWRXN5FdnlCCEB7SVyrF+GHkVM2joxW7QDINVkuoGvtIqaVs29h8eimxkA6xmDnbrrqPXKBedADA+I5vq1UVxa+EzOUGJKq+Sfk5Nr1LJB6YMXsyYd6GTfu5MWu2OWRYCtISJMmVk\/hFsqBxVJS8d6FxQSLrtje5rLCgwN1nlH5QC\/Awkf0Jw8x+2FzKn07zIBvi6w2gi+U4HsuQ7jaKRT+OXeqb2xY9o4U9w87WkgAD+pB7EWQ8f6Agd9UXBUAZloLK+ceej9pVdkqMEFCkQWimEfxCdtX6Pvq8wgYXSekIQ8Tjfo6Hl5611xpnYuoCHWkQjPW86Mc9+zLvHrQbFWsvDtd6+balV92HrsUs8nP\/UYoVriqddKqAinSq7B6al+eds+peftrWsgItL6OXe0snRpqrqeOMICSD2iuiTMFVSBmSc9zZUFDoEX3stIeCZnfT8prT199tsBzORc4YtYrciWa1vuDtoPtSU4RypVU7qzL28hVmd1lFFg\/0V3PUNsZdFr+SA9QYlZXT5fUqaQZxT\/2T1AeF9\/NKud1b\/\/UMCoLmuDlf8yJQNsJ\/BNVsAIoC2jJXqB5A7E4UtJVd8nG31Hy0hIk24DQaiB3bCg+Ipmi30u3BvDSNPCQNd\/CqoxPynZVAIwF1QqDWR2wB5ZfIxyh8QgVMYg5B\/nhkiFTcSUBTsK34S\/QScKz4GiTBgHM\/DWZZcp1nZhwVPZBvMkVwlPDu6rVWUjjobot0subCcfWOiZxDhHtkzPzedKEeE84RMhgLQtuyw5F8nhofAi+iBjWX6FoWPrvqe+PlwvOWdmKlYjucdaynsUzNqEtMc8JbTBnICDMOoEugl6DH8VMzpgMeVgzj01IJQt4FS8VAsEGgqGe1HFm8uxdKJCPLo0nEYSuvfCKWHXuq84eoQN0G9Bu+yhwTWPXoep4pf31RQxAy4rsfv6JaAYtKT5jJN6QuZyJahtWyF6H+LJgBOQYbGLYmJZ7gQPF9pBFK8acOqGfK2pixgUySkJdGGgqPQMvPj8A1SFHeVEkv5+\/1wcO7ao4FeBFoO20CSqQ2F61yQ\/BrAaE0xRYrm7XiZ6rSGssbyGf2CURaypEaEHMLJK8buzcJzzMAgzyCsKKyH1Mznh4AdPw6ff+XrTNHdEH1wRWLJFiKVmSk1394ZmIAaAuvVlfW\/616AD7JNMBJq1WkshOGdfOV+JTi2A2xoSsmBchHoT8bP9mey+iSFBDCoyyJeUHlxbFS85MTYoPe8yqBxXff\/Y6Ls99\/19ayhNEPn32WiackdCsz\/NpBjtylXSwRXOcEfmnYrenuqMnLHeVnuFA+KaSi8RyJ8W13mWP+wJ\/m+7VOzGlLzc90SatjatoBBN02NBn3lg34\/0ilVM7MJAE9wnD6wbwZ\/oyDGgbaDl7GaGUJgSWH24Yd\/XekyWwyi05Jg8iIKy6UjyDa1cOGimzU9gqwTVcoq16F4cxgvIHWYTInFvMMusyqS0sX8yAl02B3yWSqorFDaRTM=","iv":"e041b35f1112f36124d56368007930e5","s":"77bf25f20e030efa"}
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