Research
May 12, 2025
Beauty brands may see increased investment in the near future Image credit: Kearney
By Zach James
The coming year could prove to be critical for the future of the beauty market, according to the latest findings from global management consulting firm Kearney.
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bbMIfhxuP\/\/Lv4uhRMPA\/86ZFsS4ZkOuln\/6w2fP00j0MbARse91gHKXN30FS1qjP2iZReLVq6ACCwUz5gN31bWNJjMUpfZcUJjI0uMmL8XsKlCuH0aOtXTaiSaWns18ePiky5XkUZxxbaplD66RFwvkGWgx\/8AXnp+yaI+H8WS0XZ\/VNWMYN+aCm3HY9R\/QnwZiGzMaqy1pybwGibB7oiMJPO83GJXM16DPbPY2GGRb0XSqyjlMDMNv6qTTyaQlFlLeO98wTswZFK5xWGtJTZE9AcidRq5Cu\/zLyezC+cpBJy8whE2LD5WFxhHcz7qSHCNgGYKhBFiwTwlxvpvbFXaP0Cn2xXTH\/54fTojkQDYVrAXpVLupGzQ+eqZyuifJMJWTeprA6kBATFVKx0+ki\/7oblFOy5MvZxtl2k3+klfOqoTwoZ5tP6\/NcgmvgYo1ln9LxuhK6BVvpMVz\/jPI2WjTRunVOhzxJsgUZRoYCAjo9zNd2PNHKrGZ3T0OjGfghwiUeNdeFMDXLsrNp4VLAQ\/EyqPbwNt3fqudSiL97ONkycihy67apUnO2AVfJLcBazNH\/mME+EsJM+DoOupcHA\/JZYzsU2pA4tC9X0irpmqa9R2CLcYHp72Tq3FwgWzHYFhlY1hPNof7OE3JQkF1taqyVaAdrJmPVON3QrQaZAkDjE+vwRnEsFRg6mMGOXYLk6xcKVO\/zjhqzUzhBJWxzULaXc45W17j63qEOKcTAYogakCUOLPz906N6KG1\/gb70hdpxuun44fhxxTxcNTlOPySi17DBFNNqw5rS0L2H1G7+wJXqK39QgD8QuwE5svTIPvkDrY6up5uG9QaDLb61L9UjwmnZEIxiv7RGYgBDfJxNVsJO0Fw6CDOMWsWWz+wYa60wxXfR64MYz9Oz+vomATRI1rpb+ZyRSvU9o\/AN0erXn9IZzzYoGxE6SKnUNwd\/m5j8KIE10Zppo1zyNx7NoGklKZ4eLP26GiULtlkSkR2hz4J1tP5MjAXdntOVkA8fdseROxoWF9GhtcB40enYRltrCJEyiF\/N\/J4MpCzikiVlz9s8sF4xdboRsNz5ZYBGMssDHxpue7PiLs+a0Mr+56wyQ90DP5gCBYbAIXgbHBvh4xduqrll6SXH0\/M4HjIPUIiKOfWJgTmsTicxehH9eDsmhcpS\/F3Uxq\/e0hNSZDF2do+eAoaKQJhZZk3mu3JTJc2AfH5\/kRt84+fW9oJQ7rGsc46tmLblWwssaCbFYvdyI7smF2XsHEdJWqb5OZ6qhash+qcdP5T8S1\/7jCLYcilqMO\/z9tir0D78lpC16IPqeMWZ4\/O8coXu3rWVKUSdWoHYLjv+rTHlE+GxLd\/cD\/jzGKfieG3vnoMZcxHEWQwO06QTp6Jpet\/rhU2w1GQi0LTm6ugwJoyHvbKZH4g6d4Ky1RTiMRPTdrkBq3CKN3\/vLO66UyLHCriWxfS3vtEH\/YldtNTHUEisK4KDYFp8F4J+iQTqIYvHOUvGl54DfpBCekowaJ6twYlJor2Dj6EtdqqC9kr3YbvFhQsV0XfooRaRbheEXlvBUg+lYBmnE1ZzHfTZh0Q4HuF8xUd84kidN5SEp3zyw4kwiuasW\/cCTIwGJJBiaweIibSRXG1mQVCtufpgtTzbTaUpVRnLPrlTCMWlFxKftn3KRdtoz2B+7OZU9tEsj6qr9D2isCanBwSmSWSWY7afnvnfUFuMN8chSgIVxOzTCRe9sXOc2zrAesf\/xFGHpDXAm5UB6cAkNbgfxepFpByGIF8wQKz3ObEkwYUCxA7VvjHKD4133irQHwjio7Duq0MkdF7KYoTCDizuaBf0S6IQM0m3bFUKOHDUI\/YKC0Rk1\/4i125w\/jFi+yEcIfsf6gS0IDH3xQcsOJZAy3dOKersD9KuxyfbCnPHxzFDraHC5GMJ+DK+x8pQTpJQk+7I694EUuUj7Q7VmMQcbiZVnM8JuFKxShUaBHtcWhmAA7xgeORGHUIvLnh5zqkJtx+tJzLJCU6NLjDgDax\/ziD8RszTrFrxgcTAwtr0DCMDTLjSSUyjvjIzvn9CUc\/I\/bpi8dU9gQ5hVk8kQ1xnt01shEK4BpRsiG0GSaf6mT9ghygYoFnH+RxrsQsdAp+RaLLJhTqpZjYOu3PMefX2EBhQ52xrDCYj5oMS2aNnvmZJQM4h4kCWPW3E9S1KRItTuSaRn+BK8ebeonRzFe6b3ocq99SI8YE0wogjXNE6k97GrPm5UMHfdzz17i\/fp7xqK5uUNBw4+wzHtzK7wlhtybSwg66xowgT9HjsE46D\/3157nocSi0Ve3VQCm4GAnaXnNHJbesCxxuI8SQGpY0qGRug1KqFfXfxCFmQe12seXWENdsdwfQPYfQcvNDoNKsNakIohme8h1cqy\/z4aeam+mxvFJr\/qAod4o\/HHCtKI5L5IBHR6X9wwev7c\/hSOjvuD3GptqiRW1H5h4bmVPRvUiDPt9SKYwETHGY7UccmKagn9l8cCj0SWCS0+WAl84jKuYcXlawzSY+4HZU+272yihJUAnMhEsMf6pNQr1z8qbIAL1cDhLjGTvs9587r\/rrreQe3ZlbUpZ8LpmrRo89Q1+J1kaI2gQji0VB\/mj+AeyHOkAI57UIQjQzFXogvhdW018L\/UlZXOy4RWr+lYgSHpmdvKb2jgUeCYqhwxByjLA+gKTmhCGJVTmpBPgYQgkvVDFnJ0x3P1S7sz+W8+WsUtZorLpHXsLw\/VLbYuU4ZzIpeVJTYaYYrf7k+1y9adTCfnGNL2Temxunvemfo55HWwf9\/Nrqtda3P+8nIt+ykYo+TDTKWbcqr+28\/7m3sQ0if\/YTx5kgiwUtDN4XI8o0OUEOVKFnIz3b2TnrPyDYC56lLS2d+JXx+dKLYWc5JmPX\/F2aHPwesawxga8O+7wV7Cy4zYgOhMacVcxGcY+5+Pp8yYgwm0GkNP69EFPxNkVxDEiAPqmmF2oRKOTfKF7Fj2iomu4rVTWvNH3X83ptb81ieWR5Kis3Czf1pX4ifgbVhC2H8jmJq4F9v7aUZT8KOE76Qok3M+iE5iqgMWMIaYv2BWmkje7GRjDA1R6iqtKILyWQMjsSW3tzpTkkqPFWcD7i\/7xgo1B+\/IAV168n88GkoPnteXcRV6aTLQaRdBl7uSdGVeVnDkCX5nnTBFnneP6Hjl6RiNP0Qyxzx\/Af3RHH\/a5hrlelvXit1m5yjO1YyDhnDrrFp8t\/MeuJUg3iHOTk8wkBhgt2vh6B14Q17CF4K696GL4P6FPb8U+1gz3rRb\/ilaJTOD1jDUuQ0LKoEJ58ulVTJUZQL2e1gQb7L7r65K6QFWmtx4HdJGx7M1taiw\/voqjNnc45sXFzNKCKda5q3Fqs\/8\/73yJjyasvDTIs3J8fdGwcyQKhzrp5LFkqhpvSy9xngx0D5p7vQ7gwwe9EiNGTio7RdstCmJOQug4WV4lWWzkGGCwDoOfVUMjVMxuCbNJnjNSIV5F3ml+vRafQ46tnOY6MQikjKMr+65TYSjJKBn8Qd\/141k5ZhlDBbxkDoT4fN+tG6gqMMcBMtlBPhiCmsVvuJ4Hn5vKiPw3o0zJ+j3f1iUdRyWb56begouJy5AzkK\/73qAMJtt0k9NucN+niMPeXh+Ib6Vycr8tV496BTYUSzS+yUB+2GakI5wHMDyvRT3UumCxwkpJpw0K8CQlvkMFuxWMn5oFZ5eNh6XNTksvj4cL0jAJF59VuTB10dctrEbIQ678i77zvZG3teHxaLWcLJCnYlozrfp3\/g0CDdHC9Rwp9gx5YBLxa7nDBflr6IFVVaiTqeqDeu9OfmWWUn3TBg9QaDYWaFM1PU\/Fnw9+zRpULuwR\/MhoiZg0Ngt9ACSGskvmWDdGewqKytpIbOX3xk0+qVjEoJLjuDlFwoIAGqpKGCojnj5XjjNhjl62AmlxvnmR0HM0vIaLufQ7GkJbgqkbkEAQtaqAe1NsNBLkW04O1RAUnO6Spr\/vQk+UMKgV5PMbHe1Vb7f\/9\/c64kZQLb1uPxQA4iP5V2aVUesPuHzMYuw6e5ayeXQ779vYN0NWtse6tfQruuHESrjaKP6t0XWtUl0k5Ce0kFpR0lA6FCRqUztZu3b4BzDLEKk193fqcMh8gvnpkZw8inQGQFnHIySI6zPJZoXnhx80Wxw2Ml0TJrMOvpdhx1qL9OunWov6J1ClKZGYbFz7FMezYt1dSYbJeYKElgbNqJZPwDyDqD+sPyFZSvitoXdi1efOlEr+UsDfF2TuNsOzfV6Ru6DCbBjTfzf\/WBfPqmzxa9vecCuGWguAH7f7v2besW1JElGmZD14dL3uxRFaTWe\/RVrrR3fStVcZ+Gv6Bfb+jGCunRb6tx+Gw542HlRbXB4G3uoRljl3HDKNK9VEH5Y72DAQfuZmi6u9cJxYfBnjCrnO0XRurGVVVkOBGBP\/HpvVmE2++VXorhf4MD6YRuGFFDJhLM=","iv":"99d1c86e7bd276184047076bbf5499ec","s":"b7aa1a1081bc1844"}
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