Research
May 12, 2025
Beauty brands may see increased investment in the near future Image credit: Kearney
By Zach James
The coming year could prove to be critical for the future of the beauty market, according to the latest findings from global management consulting firm Kearney.
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","iv":"260892878ab82a193d5c1f71ad46d506","s":"bdaeb54417a06843"}
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