Luxury Society, July 7, 2020 – Luxury travel will return later this year: study
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| | Travel and hospitality Luxury travel will return later this year: study | The global luxury travel market is expected to rebound within a year, with most wealthy travelers planning their next vacation within a year, indicating a hopeful outlook for an industry walloped by the COVID-19 pandemic. Entire
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Apparel and accessories Chanel teases virtual Haute Couture fashion show on Instagram | France's Chanel will debut its second virtual fashion show online July 7, hinting at what fashion shows could look like this year even as the COVID-19 lockdowns continue to ease. Entire
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Strategy Subscribe now: Full access to 90,000+ articles, reports, videos and images FREE | We invite you to subscribe to Luxury Daily and join the ranks of the smartest luxury marketers worldwide. Our subscribers include decision-makers and executives from the world's leading luxury brands, retailers, agencies, publishers, market researchers, universities and consultancies. Entire
article | Fragrance and personal care Is drop retail the next step in the digital transformation of beauty brands? | The launch of MAC Underground shows that beauty brands are getting serious about building exclusive channels and communities for product drops. How will this streetwear-originated retail tactic influence their digital strategies? Entire
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Marketing Will your brand survive the Chinese decade? | China has proven to be the most resilient and fastest-growing luxury market. Many predicted the luxury sector to go into long-term slowdown when the government began taking action against corruption during the mid-2010s, but the opposite happened. Entire
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News briefs Gucci, Panerai, Hermès and relationship-building post-pandemic | Luxury Daily's live news: Gucci to unveil Epilogue collection via live-streaming; Italy’s Panerai debuts new Pamcast editorial platform that embraces digital storytelling; France’s Hermès, with "The Girl with the Black Bag," debuts third in film noir series; 5 steps to turning a brand’s sales force into a relationship-building team post-pandemic. Entire
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Marketing Key issue to consider: Brand DNA versus customer DNA | Most of the information about the customer’s DNA is stored in the top sales professional’s head since he or she is really the engagement layer for key high-net-worth clients. Entire
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