| | Marketing Amazon set to disrupt ad ecosystem, threatening duopoly of Facebook and Google | The Internet retailer’s revenue from advertising services grew 117 percent between 2017 and 2018, although a few weaknesses will challenge its goal to achieving ad dominance. Entire
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Marketing Streetwear: Efficiency and effectiveness of value creation in luxury | Traditional luxury today fails to offer new culturally relevant expressions. It borrows symbolic and cultural codes from streetwear in a desperate effort to appear cool, current and on-trend. Entire
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Retail Apple, Piaget, Ritz-Carlton, Christie’s, Forrester & IBM to speak at LuxeCX Sept. 25 FREE | Register now for the world's first luxury customer experience conference: Luxury Daily's LuxeCX on Wednesday, Sept. 25 in New York. Hear from experts at Apple, Piaget, Forrester Research, InterContinental Hotels’ parent IHG, Ritz-Carlton Leadership Center, Christie's, South Coast Plaza, UBS, Taj Hotels’ The Pierre, IBM, Pernod Ricard, Magellan Jets, Gaggenau, Altiant, Shanker Inc., Customer Experience Group and the Luxury Institute. Entire
article | Automotive Salon Privé turns attention towards Bentley in centennial celebration FREE | Automakers are increasingly turning to Britain’s Salon Privé to debut new cars to a U.K. audience, with Bentley becoming the first to hold a global reveal during the automotive garden party. Entire
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Webinars Webinar on Sept. 18: “Holidays 2019: Happy or Not?” FREE | Register now for this free hour-long webinar Sept. 18 on how the 2019 holiday season will shape up for luxury brands and retailers, with product mix, marketing, shopping channels and budgets all up for grabs in an atmosphere of uncertainty. Experts will share insights and offer tips to maintain and grow market share. Entire
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Marketing Primacy of image in luxury | We have seen a shift from artistic and abstract representation to tangible and real imagery in fashion campaigns, and with it a raw, real lens of life. Entire
article | Luxury Memo special reports Luxury licensing – Luxury Memo special report | Luxury brands look to licensing partnerships to expand their businesses and branch out to new sectors and territories. But as consumer demand for authenticity and localism rises, licensing becomes yet another practice affected by the evolution of retail. Entire
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Research Luxury Daily releases 44-page State of Luxury 2019 report polling industry insiders FREE | This third annual State of Luxury: The Insider View report by Luxury Daily and Unity Marketing surveys 600-plus luxury insiders on their reasons for optimism and caution in 2019. Buy the 44-page exclusive research to arm yourself with invaluable intelligence, or get it free with an annual subscription to Luxury Daily. Entire
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Strategy Subscribe now: Full access to 80,000+ articles, reports, videos and images FREE | We invite you to subscribe to Luxury Daily and join the ranks of the smartest luxury marketers worldwide. Our subscribers include decision-makers and executives from the world's leading luxury brands, retailers, agencies, publishers, market researchers, universities and consultancies. Entire
article | News briefs Nordstrom, Zegna, Saks, Porsche and Olivela – Live news | Luxury Daily's live news from Sept. 5 - Nordstrom brings Local concept to New York; Zegna unveils new installment of #WhatMakesAMan campaign; Saks’ redesigned fine jewelry department debuts with 20 new brands; Porsche puts focus on sustainability with first all-electric car; Olivela looks to grow charitable luxury concept following Series A. Entire
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News briefs Dior, Louis Vuitton, Moda Operandi and Lexus – News briefs | Today in luxury - Is Dior catching up to Chanel?; Vuitton to hire more French handbag makers as Chinese sales boom; Moda Operandi gets a makeover – by data and design; Lexus laps BMW and Mercedes for second straight US sales win. Entire
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