| | Apparel and accessories Influencers translate social media empires into entrepreneurship | As the influencer marketing business grows, personalities are rolling their significant followings into entrepreneurial ventures. But as influencers move from brand collaborator to competitor, what does it mean for luxury brands? Entire
article |
Apparel and accessories 5G, fashion and me | 5G will mean you can create truly fluid, immersive, interactive augmented or virtual reality experiences that bring your brand story to life, or simply help the customer navigate their way around your store or product lines. Entire
article |
Retail Apple, Piaget, Ritz-Carlton, Christie’s, Forrester & IBM to speak at LuxeCX Sept. 25 FREE | Register now for the world's first luxury customer experience conference: Luxury Daily's LuxeCX on Wednesday, Sept. 25 in New York. Hear from experts at Apple, Piaget, Forrester Research, InterContinental Hotels’ parent IHG, Ritz-Carlton Leadership Center, Christie's, South Coast Plaza, UBS, Taj Hotels’ The Pierre, IBM, Pernod Ricard, Magellan Jets, Gaggenau, Altiant, Shanker Inc., Customer Experience Group and the Luxury Institute. Entire
article | Home furnishings Neiman Marcus tests the sale of five-figure luxury mattresses in online-only push FREE | To push its ecommerce business, department store giant Neiman Marcus has debuted a new collection of luxury mattresses as part of its “The Art of Sleep” campaign. Entire
article |
Webinars Webinar on Sept. 18: “Holidays 2019: Happy or Not?” FREE | Register now for this free hour-long webinar Sept. 18 on how the 2019 holiday season will shape up for luxury brands and retailers, with product mix, marketing, shopping channels and budgets all up for grabs in an atmosphere of uncertainty. Experts will share insights and offer tips to maintain and grow market share. Entire
article |
Media/publishing Does your book cover pass the 7-second test? | For digital sales, it is increasingly important that a cover design is equally effective as a thumbnail image. Entire
article | Luxury Memo special reports Generation Z – Luxury Memo special report | Luxury brands will no longer be able to overlook Generation Z, as these up-and-coming consumers acquire more social influence and earning power. Entire
article |
Research Luxury Daily releases 44-page State of Luxury 2019 report polling industry insiders FREE | This third annual State of Luxury: The Insider View report by Luxury Daily and Unity Marketing surveys 600-plus luxury insiders on their reasons for optimism and caution in 2019. Buy the 44-page exclusive research to arm yourself with invaluable intelligence, or get it free with an annual subscription to Luxury Daily. Entire
article |
Strategy Subscribe now: Full access to 80,000+ articles, reports, videos and images FREE | We invite you to subscribe to Luxury Daily and join the ranks of the smartest luxury marketers worldwide. Our subscribers include decision-makers and executives from the world's leading luxury brands, retailers, agencies, publishers, market researchers, universities and consultancies. Entire
article | News briefs Tapestry, Peter Lindbergh, Neiman Marcus, LVMH Prize, Gucci and Pink – Live news | Luxury Daily's live news from Sept. 4 - Victor Luis out at Tapestry, chairman Jide J. Zeitlin takes over as CEO; Luxury remembers photographer Peter Lindbergh; Neiman Marcus turns to former Ralph Lauren exec Lana Todorovich for top merchant; LVMH Prize goes to Thebe Magugu; Gucci takes over Saks to flaunt fragrance, fall fashion; Pink campaign takes brand ambassadorship to humorous degree. Entire
article |
News briefs Hong Kong, Barneys, La Perla and luxury gift shops – News briefs | Today in luxury - Luxury, bank stocks rally as Hong Kong’s Lam withdraws bill; Barneys bankruptcy hits new phase; Italian lingerie brand La Perla to list in Paris this week; The luxury evolution of the museum gift shop. Entire
article |
|
|
|