| | Retail Luxury retail at crossroads with digital inevitability | In 2018 ecommerce sales of luxury goods – which includes apparel, beauty products, perfume, jewelry and watches, leather goods and accessories – accounted for 8 percent of the more than $280 billion global luxury market. Entire
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Marketing Marketers should tailor video content to different platforms: Gartner L2 | Aside from considering the format of videos for each platform, new research finds that different types of content resonate better within certain social media communities. Entire
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Retail Apple, Piaget, Ritz-Carlton, Christie’s, Forrester & IBM to speak at LuxeCX Sept. 25 FREE | Register now for the world's first luxury customer experience conference: Luxury Daily's LuxeCX on Wednesday, Sept. 25 in New York. Hear from experts at Apple, Piaget, Forrester Research, InterContinental Hotels’ parent IHG, Ritz-Carlton Leadership Center, Christie's, South Coast Plaza, UBS, Taj Hotels’ The Pierre, IBM, Pernod Ricard, Magellan Jets, Gaggenau, Altiant, Shanker Inc., Customer Experience Group and the Luxury Institute. Entire
article | Apparel and accessories Breaking the fashion code | Fashion and luxury brands have long been used as an extension of the self. But now they have become more than just signifiers of status. Entire
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Webinars Webinar on Sept. 18: “Holidays 2019: Happy or Not?” FREE | Register now for this free hour-long webinar Sept. 18 on how the 2019 holiday season will shape up for luxury brands and retailers, with product mix, marketing, shopping channels and budgets all up for grabs in an atmosphere of uncertainty. Experts will share insights and offer tips to maintain and grow market share. Entire
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Apparel and accessories Miu Miu turns lens on photographer in documentary film FREE | Prada-owned Miu Miu is telling a nonfiction story in its latest Women’s Tales film, as photographer Brigitte Lacombe steps in front of the camera. Entire
article | Research Luxury Daily releases 44-page State of Luxury 2019 report polling industry insiders FREE | This third annual State of Luxury: The Insider View report by Luxury Daily and Unity Marketing surveys 600-plus luxury insiders on their reasons for optimism and caution in 2019. Buy the 44-page exclusive research to arm yourself with invaluable intelligence, or get it free with an annual subscription to Luxury Daily. Entire
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Strategy Subscribe now: Full access to 80,000+ articles, reports, videos and images FREE | We invite you to subscribe to Luxury Daily and join the ranks of the smartest luxury marketers worldwide. Our subscribers include decision-makers and executives from the world's leading luxury brands, retailers, agencies, publishers, market researchers, universities and consultancies. Entire
article | News briefs Louis Vuitton, Fenty Beauty, BFC, Olivia Palermo, YSL Beauty and retail apps – Live news | Luxury Daily's live news from Sept. 3 - Louis Vuitton breaks video campaign for fall 2019 footwear with attitude; Duty-free giant DFS introduces Rihanna’s Fenty Beauty cosmetics brand to Asia; British Fashion Council urges against a no-deal Brexit; Olivia Palermo debuts shoppable editorial ecommerce operation; Zoë Kravitz turns makeup designer for YSL Beauty; Retail apps increase both sales and returns: study. Entire
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News briefs Dior, 24S, IWC and real estate – News briefs | Today in luxury - Dior pulls "Sauvage" campaign after facing appropriation backlash; 24S extends site to menswear with exclusives from 20 labels; 20 minutes with: IWC CEO Christoph Grainger-Herr on sustainable luxury watchmaking; After rush to beat new tax, Manhattan luxury-apartment sales slump. Entire
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Columns Inviting opinion pieces on luxury issues, marketing, retail and media FREE | Luxury Daily is inviting opinion pieces on luxury business, advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation. Entire
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