| | Apparel and accessories Louis Vuitton partners with esports tournament, hinting at gaming’s luxury potential  |  French fashion house Louis Vuitton is embarking on a multichannel partnership with game developer Riot Games, as luxury brands begin to take note of the vast opportunity within the esports industry. Entire
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| Marketing Pinterest appeals to brands with expanded shopping ads FREE |  Social platform Pinterest is introducing new shopping tools for brands, as it continues to position itself as an advertising alternative to Facebook, Instagram and YouTube. Entire
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| Retail Apple, Piaget, Ritz-Carlton, Christie’s, Forrester & IBM to speak at LuxeCX Sept. 25 FREE |  Register now for the world's first luxury customer experience conference: Luxury Daily's LuxeCX on Wednesday, Sept. 25 in New York. Hear from experts at Apple, Piaget, Forrester Research, InterContinental Hotels’ parent IHG, Ritz-Carlton Leadership Center, Christie's, South Coast Plaza, UBS, Taj Hotels’ The Pierre, IBM, Pernod Ricard, Magellan Jets, Gaggenau, Altiant, Shanker Inc., Customer Experience Group and the Luxury Institute. Entire
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 | Automotive Less than a third of Gen Z prioritizing car ownership: Experian |  As Generation Z consumers grow up, many are unmotivated by traditional markers of adulthood, with only 30 percent interested in car ownership as a financial goal. Entire
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| Research Luxury Daily releases 44-page State of Luxury 2019 report polling industry insiders FREE |  This third annual State of Luxury: The Insider View report by Luxury Daily and Unity Marketing surveys 600-plus luxury insiders on their reasons for optimism and caution in 2019. Buy the 44-page exclusive research to arm yourself with invaluable intelligence, or get it free with an annual subscription to Luxury Daily. Entire
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| Strategy Special invite to join State of Luxury 2020 survey – respondents get exec summary FREE |  Luxury Daily, Unity Marketing and The Home Trust International invite you to take this quick survey to help us produce the exclusive fourth annual State of Luxury study from a luxury insider's point of view. Respondents will receive a detailed executive summary of the State of Luxury 2020 and a 70-page book titled, "Luxury Marketing Disrupted: Evolving from the 4Ps to the 4Es of Marketing." Entire
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 | Strategy Subscribe now: Full access to 80,000+ articles, reports, videos and images FREE |  We invite you to subscribe to Luxury Daily and join the ranks of the smartest luxury marketers worldwide. Our subscribers include decision-makers and executives from the world's leading luxury brands, retailers, agencies, publishers, market researchers, universities and consultancies. Entire
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| News briefs Hugo Boss, YNAP, Ettinger, IHG and Audi – Live news |  Luxury Daily's live news from Sept. 23 - Hugo Boss sets sail with sustainable boat; Federico Marchetti awarded by amfAR; Ettinger expands New York footprint through Turnbull & Asser residency; IHG links with luxury travel club for loyalty push; Audi embraces adventure with Q range. Entire
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| News briefs Dior, Gucci, Bucherer and real estate – News briefs |  Today in luxury - Dior’s Maria Grazia Chiuri talks sustainability; Gucci faces possible backlash for straitjackets at Milan show; Tourneau teaches Bucherer how to do certified pre-owned luxury watches; Chinese US homebuying to hit 8-year low, says leading property site. Entire
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 | Apparel and accessories Green is the new black: Backing the Fashion Pact |  The fashion industry produces around 80 billion items of clothing a year – an average of 10 items per person – and the entire supply and distribution chain has a huge environmental impact. Entire
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