| | Apparel and accessories Louis Vuitton lets consumers into its world with YouTube entertainment platform | French fashion house Louis Vuitton is looking to engage consumers through entertainment by launching a YouTube vertical centered on television-style content. Entire
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Watches and jewelry Watch buyers seek stories: Ulysse Nardin exec | NEW YORK – Wearing a watch today is less about functionality and more about fashion and buying into a brand, enabling houses to differentiate themselves through marketing that centers on their unique history. Entire
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Retail Apple, Piaget, Ritz-Carlton, Christie’s, Forrester & IBM to speak at LuxeCX Sept. 25 FREE | Register now for the world's first luxury customer experience conference: Luxury Daily's LuxeCX on Wednesday, Sept. 25 in New York. Hear from experts at Apple, Piaget, Forrester Research, InterContinental Hotels’ parent IHG, Ritz-Carlton Leadership Center, Christie's, South Coast Plaza, UBS, Taj Hotels’ The Pierre, IBM, Pernod Ricard, Magellan Jets, Gaggenau, Altiant, Shanker Inc., Customer Experience Group and the Luxury Institute. Entire
article | Apparel and accessories Luxury labels embrace casualization to reach China’s youth | Streetwear brands such as Supreme and Off-White are taking off with Chinese millennials and Gen Zs, leading luxury brands to get in on the trend. Entire
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Media/publishing In conversation with Giulio Capua, luxury group publisher at Meredith FREE | Now that Giulio Capua has settled into his job as luxury group publisher, his vision for Meredith’s luxury group is coming to fruition. Entire
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Blog Top 5 brand moments from last week | Luxury brands leaned on popular culture this week, enlisting brand ambassadors for creative collaborations and using an upcoming movie as a launch pad for a campaign. Entire
article | Research Luxury Daily releases 44-page State of Luxury 2019 report polling industry insiders FREE | This third annual State of Luxury: The Insider View report by Luxury Daily and Unity Marketing surveys 600-plus luxury insiders on their reasons for optimism and caution in 2019. Buy the 44-page exclusive research to arm yourself with invaluable intelligence, or get it free with an annual subscription to Luxury Daily. Entire
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Strategy Special invite to join State of Luxury 2020 survey – respondents get exec summary FREE | Luxury Daily, Unity Marketing and The Home Trust International invite you to take this quick survey to help us produce the exclusive fourth annual State of Luxury study from a luxury insider's point of view. Respondents will receive a detailed executive summary of the State of Luxury 2020 and a 70-page book titled, "Luxury Marketing Disrupted: Evolving from the 4Ps to the 4Es of Marketing." Entire
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Strategy Subscribe now: Full access to 80,000+ articles, reports, videos and images FREE | We invite you to subscribe to Luxury Daily and join the ranks of the smartest luxury marketers worldwide. Our subscribers include decision-makers and executives from the world's leading luxury brands, retailers, agencies, publishers, market researchers, universities and consultancies. Entire
article | News briefs Rimowa, Fortnum & Mason, Ritz-Carlton, Rolls-Royce, Alibaba and Facebook – Live news | Luxury Daily’s live news from Sept. 20 - Rimowa stages first historical retrospective at Sotheby’s; Fortnum & Mason brings sweet treats to shoppers; Ritz-Carlton touts adventure, nature in upcoming Montenegro site; Rolls-Royce hosts art auction on production line; Alibaba adds YouCam AR to engage beauty shoppers; Facebook launches interactive features for brands. Entire
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News briefs Carbon neutrality, influencers, Singapore real estate and luxury toiletries – News briefs | Today in luxury - Fashion’s uphill quest for 100pc carbon neutrality; Brands beware: Influencer impostors want your free stuff; Singapore luxury apartment sales hit 11-year high, driven by Chinese demand; Japan is going wild for luxury toilet paper, even at $12 per roll. Entire
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Podcasts New Luxury Item podcast: Featured guest is Luxury Marketing Council CEO Chris Olshan | The Luxury Item is a new podcast hosted by Scott Kerr, founder/president of brand strategy company Silvertone Consulting. It is a podcast on the business of luxury, and the people and companies that are shaping the future of the luxury industry. Entire
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