Luxury Daily, Sept. 2, 2022 – Givenchy maintains chic, intense ethos in fall push
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| | Apparel and accessories Givenchy maintains chic, intense ethos in fall push  |  LVMH-owned fashion house Givenchy has tapped one of the music industry’s brightest rising stars for its fall/winter 2022 campaign. Entire
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| Fragrance and personal care Armani, Regé-Jean Page stop time for Code fragrance |  Italian label Giorgio Armani is playing with time and ruminating on fate in a new spot for its Armani Code fragrance. Entire
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| Fragrance and personal care Chanel showcases versatility in new Coco Mademoiselle series |  French fashion house Chanel is leaving the lingering image of its new perfume Coco Mademoiselle on the mind of digital consumers with a new campaign series. Entire
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 | Jewelry Boucheron goes XXL with new audacious oversized jewelry collection |  French jeweler Boucheron has released a new “Icons,” campaign that manages to be both contemporary and classic, celebrating its historic designs in an innovative way. Entire
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| Strategy Subscribe now: Full access to 90,000+ articles, reports, videos and images FREE |  We invite you to subscribe to Luxury Daily and join the ranks of the smartest luxury marketers worldwide. Our subscribers include decision-makers and executives from the world's leading luxury brands, retailers, agencies, publishers, market researchers, universities and consultancies. Entire
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| News briefs Fendi, Alaïa, Le Bon Marché, Johnnie Walker and Rebag |  Luxury Daily’s live news: Fendi names soccer star Karim Benzema as sneaker ambassador; Alaïa pairs luxury and leisure with new Superga sneaker; Le Bon Marché Rive Gauche celebrates 170th anniversary; Johnnie Walker drops limited Blue Label units, exclusive NFT content; Rebag reaches for off-price audiences with resale store opening. Entire
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| Marketing Insider knowledge is the new status symbol for China’s luxury sophisticates |  Knowledge has become a means to differentiate themselves from their less sophisticated counterparts. Entire
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