| | Fragrance and personal care Burberry flaunts edgier take on London roots amid creative transition | Amongst a series of creative changes within its business, British fashion label Burberry is bottling up the essence of its hometown with a new product touted by a well-known face. Entire
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Luxury Memo special reports Magazines and ad buying – Luxury Memo special report | Magazines have always played a central role in how luxury brands advertise. But times are changing and magazines have changed with them. Entire
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Marketing Mercedes, BMW, Louis Vuitton, Chanel are luxury’s most valuable brands: Interbrand | German automakers Mercedes-Benz and BMW are the most valuable luxury houses in Interbrand's Best Global Brands 2018 report, while France's Louis Vuitton is the fastest-growing label overall. Entire
article | Marketing Top 10 luxury brand social videos of Q3 2018 | Social videos are some of the most frequent content formats coming from not just luxury brands but mass brands alike, which means marketers have been stepping up their creativity in the hopes of capturing consumer attention. Entire
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Q&A Rudd Oakville Estate blends heritage, modern tactics in wine strategy FREE | As luxury becomes closer to a wider audience of consumers with a broader range in income, wine has become more accessible as well, as its popularity grows. Entire
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Real estate Demand climbs for ski properties in the Alps: Knight Frank | While record snowfall and improved infrastructure supported increased demand for homes in the Alps over the past year, property market regulations and the strong franc kept prices from growing, according to Knight Frank's 2018 Ski Property Index. Entire
article | Research Special invitation to join State of Luxury 2019 survey – respondents receive exec summary FREE | Luxury Daily and Unity Marketing invite you to take this quick survey to help us produce the exclusive third annual State of Luxury study from a luxury insider's point of view. Respondents will receive a detailed executive summary of the State of Luxury 2019 and a book on HENRYs and the new luxury brands they love. Entire
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Research Luxury Daily releases new 40-page State of Luxury 2018 report polling industry insiders FREE | The rise of the digital economy simultaneously poses the biggest challenge and growth opportunity to the luxury business, according to the newly released “State of Luxury 2018: The Insider View” report from Luxury Daily and Unity Marketing that surveyed 599 decision-making luxury industry insiders. More details in article on how to buy or get the report free with a new annual subscription. Entire
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Strategy Subscribe now: Full access to 75,000+ articles, reports, videos and images FREE | Stay abreast of the latest news, analysis, research and developments in the fast-evolving luxury business worldwide. Access more than 75,000 articles, reports, videos and images from Luxury Daily, the world's leading luxury business publication. Check out the monthly and annual subscription plans and gain full access to must-have luxury intelligence. Entire
article | Classic Guides The China Report: Innovation in Luxury | This special report, in collaboration with Jing Daily, is a gift from Luxury Daily to its loyal paid subscribers for their continuing support. China is the beating heart of the global luxury market. Most luxury marketers have their eyes and ears tuned to the likes and evolving tastes of Chinese customers buying luxury goods and services domestically and overseas. Here is a thorough examination of the state of innovation in China's luxury market. Entire
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News briefs DVF, Moncler, Jaguar Land Rover, Bonhams and Madison Avenue – Live news | Luxury Daily's live news from Oct. 4 - DVF to forgo fur from 2019; Moncler builds ephemeral homes for Genius project; Jaguar Land Rover aims to make mobility barrier-free; 60-year-old whisky sets auction record; Marie Claire puts accessories first on Madison Avenue; Land Rover highlights humanitarian efforts with the Red Cross. Entire
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News briefs China, La Prairie, Equinox and Tesla – News briefs | Today in luxury - Luxury investors take fright amid talk of China border crackdown; La Prairie feasts on caviar; Equinox launches luxury travel retreats, starting with Morocco; Tesla's secret success story: Model 3 is best selling luxury car in America. Entire
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