| | Retail Western retailers bring Korean fashion, beauty across the globe | Western retailers are bringing a taste of Korean luxury outside of Asia with a series of collaborations spanning from beauty to fashion. Entire
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Luxury FirstLook Announcing Luxury FirstLook 2018: Exclusivity Redefined FREE | Register now for the nation's premier conference focused on how the luxury business will have to evolve in 2018 as the notion of exclusivity through product, distribution, marketing and experience is challenged. Speaker list, agenda and registration link in article. Entire
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Apparel and advertising Mulberry recruits creative influencers for branded British GQ campaign | British leather goods supplier Mulberry has teamed with British GQ to showcase the way its bags can be an integral part of the everyday lives of creative minds. Entire
article | Strategy Subscribe now: $12 for 12 weeks FREE | Never miss a luxury moment. Access the latest luxury business news and analysis, marketing and retail campaigns, features, special reports and live coverage during business hours. Check the $12 for 12 weeks offer for 22 percent off the annual subscription price. Entire
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Apparel and accessories Prada creates contrast between apparel and architecture in resort effort | Italian fashion house Prada is situating its resort collection in between past and present courtesy of an architectural backdrop. Entire
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Food and beverage Glenmorangie combines sight, sound and taste in synesthetic short films FREE | Scottish distillery Glenmorangie is rolling out a new sensorial advertising campaign based on the phenomenon known as Autonomous Sensory Meridian Response, or ASMR, to allow customers to “feel” the taste of three different whiskies. Entire
article | Strategy Entertainment marketing – Luxury Memo special report | While luxury brands have long had relationships with the fields of theater, dance, film, music and literature, now they are taking on more active roles in the entertainment industry, raising their profile from partner to producer. Entire
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News briefs Alibaba, Estée Lauder, Hugo Boss, Lancôme, Brizo and Lexus – Live News | Luxury Daily's live news from Oct. 30 - Exclusive: Alibaba CMO on see-now, buy-now, Singles Day, luxury, China and New Retail; Estée Lauder aims for further perfume, Asia Pacific growth via appointments; Hugo Boss prioritizes flexibility, simplicity with digitized showroom; Lancôme leverages AR to make makeup more mobile accessible; Brizo taps top chef as first culinary ambassador; Lexus looks toward future in latest concept design. Entire
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News briefs Hermès, Belstaff, Moda Operandi and De Beers – News briefs | Today in luxury - Hermès saddles up for luxury rebound with new leather workshops; UK’s Ineos buys motorcycle fashion group Belstaff; Moda Operandi launches The Platform, an incubator for emerging brands; De Beers faces tricky task of selling diamonds to millennials. Entire
article | Columns Producing loyalty programs without focusing on incentive-based benefits | The last decade showed the long-lasting effect that over-reliance on promotions can have on brands. Entire
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