Luxury Daily, October 3, 2018 – Luxury labels earn 80pc of beauty social media engagement: Shareablee

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October 4, 2017

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Fragrance and personal care

Luxury labels earn 80pc of beauty social media engagement: Shareablee

Creating highly satisfied customers is no longer enough for beauty brands, as labels should foster a relationship that develops more valuable connected consumers.

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Strategy

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Jewelry

Tag Heuer’s personal atelier adds value to delivery process

LVMH-owned Swiss watchmaker Tag Heuer has unveiled a new personal atelier service with startup Enjoy to hand-deliver products to customers’ homes.

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Retail

Brands, retailers must support customer service options with digital tools

As retail moves beyond the traditional store and ecommerce outlet, brands need to use every digital tool available to meet consumers' high standards for customer service.

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Apparel and accessories

Gucci content collaboration imagines living tarot cards FREE

Italian fashion label Gucci is helping to bring mythical characters to the pages of Another Man magazine through an editorial partnership.

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Automotive

Saudi women can now drive legally, but automakers should not rush efforts

The notoriously conservative government of Saudi Arabia has finally lifted the ban on women driving, but lingering restrictions on women’s rights may prevent the auto industry from capitalizing on this gain.

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Media/publishing

Esther Kremer – Luxury Woman to Watch 2018

"Brands are becoming more specific with their language and messaging, sensitive to new iterations of what luxury means in global markets and to different age groups."

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Research

Join our 2nd annual State of Luxury survey, receive exec summary FREE

To assess the current state of the luxury business from an insider’s point of view, Luxury Daily and Unity Marketing have partnered again to create the second annual State of Luxury study. Please help us complete the survey and receive the executive summary and a free book.

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News briefs

Bloomingdale’s, Las Vegas, Balenciaga, The Plaza, Moda Operandi and Barneys New York – Live news

Luxury Daily's live news updates from Oct. 3 - Bloomingdale’s blends appliances and awareness in LG windows; Las Vegas businesses turn to Twitter for community outreach following shooting; Balenciaga walks platform Crocs down Paris Fashion Week runway; The Plaza Hotel turns 110 with celebrity fanfare; Moda Operandi heightens brand experiences via editorialized content; Barneys casts cool cats for fall 2017 menswear campaign.

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News briefs

M&As, winter alternatives, Chanel and Christian Louboutin – News briefs

Today in luxury - HSBC targets M&A hot spots on fashion, luxury map; Luxury travelers seek winter alternatives to hard-hit Caribbean destinations; Decoding Chanel's Gen-Z strategy; Christian Louboutin on Cardi B and his "red bottoms."

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Real estate

Significance of luxury real estate to the global high-net worth

For older luxury markets in North America and Europe, the idea of status connects more directly with personal achievement. For younger buyers, status also equates to exclusivity.

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