| | Government Storytelling, cultural connections give British luxury a platform for US reach | NEW YORK – As British brands look to move across the pond, the key to reaching American consumers is to more actively tell and show their stories. Entire
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Retail Richemont eyes Chinese ecommerce with Alibaba alliance | Swiss conglomerate Richemont’s Yoox Net-A-Porter Group is strengthening its digital presence in China by teaming up with local ecommerce giant Alibaba. Entire
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Fragrance and personal care Dior goes for gold with flashy J’adore campaign FREE | French couture house Christian Dior is reuniting with a longtime ambassador for a gilded campaign promoting its newest addition to the J’adore collection. Entire
article | Retail Store reviews becoming more valuable to retailers: report | While retailers continue to leverage product reviews to motivate consumer spending, a growing number of shoppers are also turning to store reviews to evaluate bricks-and-mortar locations. Entire
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Fragrance and personal care Ralph Lauren focuses on female empowerment for fragrance effort | U.S. fashion label Ralph Lauren is looking to build a sisterhood of encouragement and close the gender leadership gap with a female-fronted and -created campaign. Entire
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Blog Top 5 brand moments from last week | Luxury brands are working with influencers and organizations to reach new audiences while keeping their heritage in mind. Entire
article | Luxury Memo special reports Watches and jewelry: Luxury Memo special report | Watch and jewelry brands have seen a tumultuous last few years, but new regulations and evolving consumer behaviors have helped the industry see an upward trajectory. Entire
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Research Luxury Daily releases new 40-page State of Luxury 2018 report polling industry insiders FREE | The rise of the digital economy simultaneously poses the biggest challenge and growth opportunity to the luxury business, according to the newly released “State of Luxury 2018: The Insider View” report from Luxury Daily and Unity Marketing that surveyed 599 decision-making luxury industry insiders. More details in article on how to buy or get the report free with a new annual subscription. Entire
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Strategy Subscribe now: Full access to 75,000+ articles, reports, videos and images FREE | Stay abreast of the latest news, analysis, research and developments in the fast-evolving luxury business worldwide. Access more than 75,000 articles, reports, videos and images from Luxury Daily, the world's leading luxury business publication. Check out the monthly and annual subscription plans and gain full access to must-have luxury intelligence. Entire
article | News briefs David Yurman, Cartier, Douglas Elliman, Net-A-Porter, Canali and Rosewood – Live news | Luxury Daily's live news from Oct. 26 - David Yurman set to open new flagship in New York; Cartier Carat debuts in experiential pop-up; Douglas Elliman provides marketing solutions for its agents; Yoox Net-A-Porter enters China through Alibaba, Richemont joint venture; Canali connects different lifestyles in influencer-backed campaign; Rosewood London makes an immersive children’s experience. Entire
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Events/Causes Italy-America Chamber, Luxury Marketing Council host 2nd Annual Luxury Summit FREE | The Italy-America Chamber of Commerce (IACC) and the Luxury Marketing Council Nov. 7 will host their second annual Luxury Summit in New York in partnership with the Boston Consulting Group and Olivier Film Production. Entire
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News briefs Chinese affluent, Moschino, Tesla and Selfridges – News briefs | Today in luxury - China's elite post photos lying down surrounded by luxury goods for "flaunt your wealth" challenge; H&M x Moschino: A match made in fast-fashion heaven; Tesla falls after report FBI looking if it misstated production; The secrets to Selfridges’ success. Entire
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Real estate Douglas Elliman Development Marketing’s Susan de França: Luxury Woman to Watch 2019 | Meet Susan de França, president/CEO of Douglas Elliman Development Marketing, New York. She is on Luxury Daily’s prestigious Luxury Women to Watch 2019 honor roll. Entire
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Columns Inviting opinion pieces on luxury issues, marketing, retail and media FREE | Luxury Daily is inviting opinion pieces on luxury business, advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation. Entire
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