| | Apparel and accessories LVMH samples luxury’s future in mission-driven Madhappy? | Paris-based LVMH knows what luxury consumers want, and year after year it is successful in delivering it to them. But like any other big company, there comes a time when it reaches its zenith and starts to plateau. Entire
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Travel and hospitality Value, VIP perks drive loyalty for travel brands: report FREE | Word of mouth can have a considerable impact on travelers’ loyalty to hospitality brands, since even repeat customers can be swayed away after reading a negative review. Entire
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Apparel and accessories Dunhill campaign creates profile of multifaceted man | British apparel and accessories house Alfred Dunhill is pointing to the diversity of its clientele and potential customers through a campaign that chooses many faces over one. Entire
article | Research Luxury Daily releases 44-page State of Luxury 2019 report polling industry insiders FREE | This third annual State of Luxury: The Insider View report by Luxury Daily and Unity Marketing surveys 600-plus luxury insiders on their reasons for optimism and caution in 2019. Buy the 44-page exclusive research to arm yourself with invaluable intelligence, or get it free with an annual subscription to Luxury Daily. Entire
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Strategy Subscribe now: Full access to 80,000+ articles, reports, videos and images FREE | We invite you to subscribe to Luxury Daily and join the ranks of the smartest luxury marketers worldwide. Our subscribers include decision-makers and executives from the world's leading luxury brands, retailers, agencies, publishers, market researchers, universities and consultancies. Entire
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News briefs Bloomingdale’s, Selfridges, Burberry, luxury trends and travel – Live news | Luxury Daily's live news from Oct. 22 - Macy’s, Bloomingdale’s pledge to forgo fur; Eyeing Europe expansion, FAO Schwarz toy boutique opens in London’s Selfridges; Burberry gamifies capsule release with product-themed platformer; BCG shares dozen new and emerging trends in luxury; Global luxury tourism to reach $831B this year with China, India driving growth. Entire
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News briefs Roberto Cavalli, Brexit, Gulfstream and hospitality brands – News briefs | Today in luxury - Roberto Cavalli CEO assuages unions’ concerns; Brexit bill "in limbo" as MPs reject timetable; Gulfstream unveils G700 in race for world’s biggest private jet; Luxury brand value surges — but lags in hospitality sector. Entire
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Columns Inviting opinion pieces on luxury issues, marketing, retail and media FREE | Luxury Daily is inviting opinion pieces on luxury business, advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation. Entire
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Arts and entertainment Why retro games are winning over Chinese consumers | From Chanel’s retro arcade popup to Louis Vuitton’s 16-bit video game, luxury brands have been reviving old-school games to reconnect with today’s generation of consumers. Why does this strategy work so well in China? Entire
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