| | Apparel and accessories Is there a case for virtual influencers? | Industry heavyweights such as Gucci and Prada have done it. But is the world ready to subscribe to ideals put forth by artificially constructed individuals? Entire
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Retail Bridging online, offline key to selling luxury experience: Walpole | While the majority of luxury purchases still take place offline, millennials buy 58 percent of their high-end goods via digital channels, making ecommerce and in-store technology key to reaching the next generations of luxury consumers. Entire
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Marketing Top 10 mobile marketing efforts of Q3 2018 | Mobile is becoming crucial for luxury marketers and retailers to share their latest innovations, especially as the channel becomes increasingly popular for purchasing. Entire
article | Fragrance and personal care Estée Lauder builds breast cancer awareness with multichannel effort | Beauty group Estée Lauder Companies is centering its latest push in the fight against breast cancer on a significant statistic, looking to build a sense of urgency around the cause. Entire
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Real estate Hong Kong housing market most overvalued: UBS | As the housing boom continues, the potential for property bubbles is growing across the globe, with Hong Kong, Munich and Toronto the most at-risk markets. Entire
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Jewelry Gemfields symbolizes CSR in conceptual campaign | Colored-gemstone miner Gemfields is promoting responsible jewelry sourcing through an upbeat campaign that translates its values into art pieces. Entire
article | Luxury Memo special reports Government – Luxury Memo special report | The past two years have seen some incredibly tumultuous times for the governments of some of the largest luxury markets in the world. Entire
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Research Special invitation to join State of Luxury 2019 survey – respondents receive exec summary FREE | Luxury Daily and Unity Marketing invite you to take this quick survey to help us produce the exclusive third annual State of Luxury study from a luxury insider's point of view. Respondents will receive a detailed executive summary of the State of Luxury 2019 and a book on HENRYs and the new luxury brands they love. Entire
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Research Luxury Daily releases new 40-page State of Luxury 2018 report polling industry insiders FREE | The rise of the digital economy simultaneously poses the biggest challenge and growth opportunity to the luxury business, according to the newly released “State of Luxury 2018: The Insider View” report from Luxury Daily and Unity Marketing that surveyed 599 decision-making luxury industry insiders. More details in article on how to buy or get the report free with a new annual subscription. Entire
article | Strategy Subscribe now: Full access to 75,000+ articles, reports, videos and images FREE | Stay abreast of the latest news, analysis, research and developments in the fast-evolving luxury business worldwide. Access more than 75,000 articles, reports, videos and images from Luxury Daily, the world's leading luxury business publication. Check out the monthly and annual subscription plans and gain full access to must-have luxury intelligence. Entire
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Classic Guides The China Report: Innovation in Luxury | This special report, in collaboration with Jing Daily, is a gift from Luxury Daily to its loyal paid subscribers for their continuing support. China is the beating heart of the global luxury market. Most luxury marketers have their eyes and ears tuned to the likes and evolving tastes of Chinese customers buying luxury goods and services domestically and overseas. Here is a thorough examination of the state of innovation in China's luxury market. Entire
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News briefs Selfridges, Chanel, The RealReal, Jet Linx and privacy – Live news | Luxury Daily's live news from Oct. 1 - Selfridges reports record operating revenue; Chanel takes on men’s swimwear; The RealReal calculates its positive impact on the Earth; Jet Linx turns a pitfall into a benefit; Privacy and data will become transactional goods. Entire
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News briefs Celine, Bergdorf Goodman, Balenciaga and Mercedes – News briefs | Today in luxury - A runway show at LVMH's Celine just shifted luxury's landscape; Bergdorf Goodman partners with Alpaca del Peru for curated pop-up; Fashion-tech at Balenciaga; Mercedes is developing an app that tells drivers where it's safe and unsafe to park. Entire
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Columns Inviting opinion pieces on luxury issues, marketing, retail and media FREE | Luxury Daily is inviting opinion pieces on luxury business, advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation. Entire
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