Luxury Daily, October 2, 2017 – Technology, connectedness has led to disruption at luxury product level

Your Message Subject or Title

World’s leading luxury business publication

October 2, 2017

Read more on luxurydaily.com

$12 FOR 12 WEEKS INTRODUCTORY OFFER SUBSCRIBE NOW

Marketing

Technology, connectedness has led to disruption at luxury product level

Thanks to increased connectedness, the traditional barriers between work, play and relaxation have blurred, causing marketers to struggle to develop impactful strategies.

Entire article

Strategy

Subscribe now: $12 for 12 weeks FREE

Never miss a luxury moment. Access the latest luxury business news and analysis, marketing and retail campaigns, features, special reports and live coverage during business hours. Check the $12 for 12 weeks offer for 22 percent off the annual subscription price.

Entire article

Jewelry

De Grisogono records diamond’s mine to masterpiece lifecycle FREE

Swiss jeweler de Grisogono is demonstrating its creativity and expertise in an effort that started with a 404-carat diamond, one of the 30 largest rough-cut stones ever discovered.

Entire article

Marketing

Choosing the right influencer is a matter of scale versus engagement

Luxury is far and away the most-prolific collaborator with influencers on Instagram, but brands need to be aware of how to pick the best tastemaker with the right scale and focus for the campaign.

Entire article

Retail

Vestiaire Collective debuts global fashion campaign

Online consignment marketplace Vestiaire Collective is inserting itself further into the fashion conversation by screening its debut campaign during Paris Fashion Week.

Entire article

Automotive

Rolls-Royce plants roots in Shanghai’s contemporary art scene

British automaker Rolls-Royce Motor Cars is rounding out its ongoing Art Programme by entering into a benefactor relationship with Shanghai’s Rockbund Art Museum.

Entire article

Blog

Top 5 brand moments from last week

Luxury brands know that the key to attracting affluents is unique, with many marketers adopting strategies that stand out as something different and involve consumers.

Entire article

Food and beverage

Bernadette Knight – Luxury Woman to Watch 2018

"In luxury, you cannot afford to disappoint the consumer, so we take our time to achieve the best."

Entire article

Research

Join our 2nd annual State of Luxury survey, receive exec summary FREE

To assess the current state of the luxury business from an insider’s point of view, Luxury Daily and Unity Marketing have partnered again to create the second annual State of Luxury study. Please help us complete the survey and receive the executive summary and a free book.

Entire article

News briefs

Balenciaga, LVMH, Calvin Klein, Hublot, Ferrari, Sotheby’s, Swarovski and travel – Live news

Luxury Daily's live news from Sept. 29 - Balenciaga gives logo a minimalist makeover; LVMH expands coursework as third edition of work-study program opens; Calvin Klein eyes further partnership with Marchon in renewed licensing agreement; Hublot picks Vancouver for first Canadian store; Ferrari continues its year-long celebration with exhibit; Sotheby’s supports overlooked art through inaugural Prize; Swarovski gathers diverse cast for holiday gifting push; Travel sector must tout experiential offers as affluents up vacation spend, frequency.

Entire article

News briefs

China, Stella McCartney, yachts and Volkswagen – News briefs

Today in luxury - Luxury is back in vogue in China; Greener pastures: Stella McCartney sees 2016 revenue, profits climb; American yacht buyers underpin strengthening order books; VW's Dieselgate bill hits $30B after another charge.

Entire article

Read all the news on luxurydaily.com | Subscribe | Search

News tips: news@napean.com
Advertising: ads@napean.com
Customer Service: help@luxurydaily.com

Luxury Daily is published each business day. Thank you for reading us. Your feedback is welcome. Please click here to unsubscribe.

Scroll below to see newsletter