Luxury Daily, October 18, 2017 – In a people-first world, retailers must adapt or fall behind

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October 18, 2017

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Retail

In a people-first world, retailers must adapt or fall behind

NEW YORK – At Luxury Interactive 2017, a Barneys New York senior executive stressed the importance of truly putting the customer first as he discussed the new expectations that consumers have today.

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Strategy

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Retail

Older consumers just as likely to shop luxury online as millennials FREE

NEW YORK – Discussions of how to market to the online luxury consumer are often missing a crucial point: pretty much all luxury shoppers are online.

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Retail

Omnichannel “Holy Grail”: Measuring in-store purchases at same level of ecommerce

NEW YORK – Luxury brands need to fully integrate omnichannel into their strategy since so many of their sales happen with third-party retailers.

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Travel and hospitality

Brands should build digital platforms for growth, adaptation: Ritz-Carlton

NEW YORK – A Ritz-Carlton executive revealed that when the hotelier overhauled its Web site, the development team found that the task at hand took so long that the technology used could be outdated by time of launch.

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Fragrance and personal care

Estée Lauder looks for “fast fail time” within 30 days

NEW YORK – During a panel at Luxury Interactive 2017 on Oct. 17, an Estée Lauder senior executive explained that the faster an A/B test fails, the better.

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Events/Causes

Annastasia Seebohm – Woman to Watch 2018

"The future will involve far greater strategic collaborations between luxury brands which seek to build stronger relationships with their most valued clients."

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News briefs

Richemont, Céline, Neiman Marcus, Marc Jacobs, NY Times and Rent the Runway – Live news

Luxury Daily's live news from Oct. 17 - Richemont’s H1 sales up 10pc; Is Phoebe Philo leaving Céline?; Neiman Marcus flaunts fantasy gifts, consumer content in Christmas Book; Marc Jacobs expands ecommerce in China via VIPLUX; Print is here to stay, will become a precious commodity: NY Times; Rent the Runway touts alternatives to ownership in multichannel effort.

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News briefs

Nordstrom, Canali, Remy Cointreau and Brexit – News briefs

Today in luxury - Nordstrom lenders demanded interest rate the family couldn’t pay; Canali to close a factory, dismiss 134 employees; Strong demand from China, US boost Remy Cointreau sales; Britain's luxury car industry at risk without Brexit deal.

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