| | Retail Louis Vuitton, Tiffany empower associates to streamline omnichannel experiences | Brands and retailers still fall short of consumers’ expectations for seamless omnichannel experiences, but luxury brands are among those that stand out from the pack. Entire
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Marketing Luxury labels pitch pink programs, products for Breast Cancer Awareness FREE | Throughout the month of October, luxury brands are leveraging special events and storytelling to spread awareness and support research efforts for breast cancer. Entire
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Marketing Affluents primarily turn to social media for socializing | Social media is inherently a communal network for affluent consumers, opening up opportunities for brands to engage consumers in a two-way dialogue. Entire
article | Blog Top 5 brand moments from last week | Storytelling was a common theme this week, with narratives that ranged from three seconds to 3 billion years. Entire
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Research Luxury Daily releases 44-page State of Luxury 2019 report polling industry insiders FREE | This third annual State of Luxury: The Insider View report by Luxury Daily and Unity Marketing surveys 600-plus luxury insiders on their reasons for optimism and caution in 2019. Buy the 44-page exclusive research to arm yourself with invaluable intelligence, or get it free with an annual subscription to Luxury Daily. Entire
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Strategy Subscribe now: Full access to 80,000+ articles, reports, videos and images FREE | We invite you to subscribe to Luxury Daily and join the ranks of the smartest luxury marketers worldwide. Our subscribers include decision-makers and executives from the world's leading luxury brands, retailers, agencies, publishers, market researchers, universities and consultancies. Entire
article | News briefs Givenchy, Lladró, Luxury Collection, Gucci, Chinese UHNWIs and Day of the Girl – Live news | Luxury Daily's live news from Oct. 11 - Givenchy goes all-American for US ecommerce launch; Lladró cofounder dies at 86; Luxury Collection to make Saudi Arabian debut in 2020; Gucci leans into skateboarding subculture in portrait project; Number of Chinese ultra-affluents dips as wealth grows: Hurun; Luxury brands mark International Day of the Girl. Entire
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News briefs Barneys, Hugo Boss, Value Retail and in-car VR – News briefs | Today in luxury - Barneys bankruptcy lenders extend bid deadline until Tuesday; Hugo Boss can't compete when luxury is all about handbags; Bicester Village plans New York presence; Audi’s Holoride launches in-car virtual reality. Entire
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Columns Inviting opinion pieces on luxury issues, marketing, retail and media FREE | Luxury Daily is inviting opinion pieces on luxury business, advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation. Entire
article | Apparel and accessories Brick clicks: Why Maison Atia chose New York’s Madison Avenue | When New Yorkers Chloé Mendel and Gustave Maisonrouge decided they wanted a dedicated store for their two-year-old faux fur brand Maison Atia, there was no question of the location. Entire
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