Luxury Daily, October 13, 2017 – More than half of affluents say relating to a brand is important for loyalty: YouGov
Your Message Subject or Title
| | Retail More than half of affluents say relating to a brand is important for loyalty: YouGov  |  Affluent consumers today are less likely than ever to feel like they personally relate to a brand, which for many is a major factor in whether they are willing to spend on that brand at all. Entire
article |
| Strategy Subscribe now: $12 for 12 weeks FREE |  Never miss a luxury moment. Access the latest luxury business news and analysis, marketing and retail campaigns, features, special reports and live coverage during business hours. Check the $12 for 12 weeks offer for 22 percent off the annual subscription price. Entire
article |
| Strategy Television – Luxury Memo special report |  The television landscape has undergone massive changes over the past few years, changing the ways consumers interact with TV ads and forcing marketers to come up with new advertising strategies for the channel. Entire
article |
 | Retail Barneys, Highsnobiety team for 30 capsule collection-strong pop-up FREE |  Retailer Barneys New York is taking cues from streetwear culture by hosting an exclusive two-day “drop” at its Madison Avenue flagship. Entire
article |
| Marketing Top 10 luxury mobile moments of Q3 2017 |  As mobile becomes essential to daily life, luxury brand marketers have worked to incorporate touch points that leverage functionality and engagement to reach affluent consumers. Entire
article |
| Apparel and accessories Louis Vuitton creates art with its handbags in latest rollout |  French apparel and accessories house Louis Vuitton is launching its second collection of handbags that bring a literal meaning to the notion of art and luxury. Entire
article |
 | Government How will a Light Brexit impact the UK’s affluent? |  While Brexit negotiations still remain at a standstill, the possibility of a future “Light Brexit” is revealing to have a significantly positive impact on British affluent. Entire
article |
| Fragrance and personal care Penhaligon’s promotes new collection with interactive whodunit game |  British perfume house Penhaligon’s has brought a touch of classic parlor mystery to its latest campaign promotion that takes the form of an interactive detective game. Entire
article |
| Travel and hospitality Sumindi Peiris – Woman to Watch 2018 |  "I have noticed luxury travel evolving to put a larger emphasis on connecting guests with the destinations they are visiting." Entire
article |
 | News briefs Kering, Donna Karan, Rinascente, Neiman Marcus, Christie’s and Ritz-Carlton – Live news |  Luxury Daily's live news from Oct. 12 - Kering invests in raw material production via new tannery facility; Donna Karan brands face boycotts after designer’s controversial statements; Rinascente opens doors on Roman flagship; Neiman Marcus turns to teens to develop healthy kid-friendly fare; Christie’s sale of rediscovered da Vinci to fetch $100M; Ritz-Carlton journeys across Japan in influencer series. Entire
article |
| News briefs Fur, Karl Lagerfeld, Accor and pickup trucks – News briefs |  Today in luxury - Fur suddenly looks unfashionable in the world of high fashion; Karl Lagerfeld skewers German leader in cartoon portraying Hitler; Australian hotel group Mantra rolls out the carpet for Accor's $920M bid; US pickup truck buyers demanding more luxury. Entire
article |
| Columns Inviting opinion pieces on luxury marketing, retail and media FREE |  Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation. Entire
article |
| Telecommunications Apple’s decision to limit cookie tracking upends targeted mobile advertising |  The repercussions of Apple’s recent decision to limit cookie tracking on the new Safari 11 browser will be felt by all advertisers across mobile. Entire
article |
|
|
| | | |
|
Scroll below to see newsletter
