Luxury Daily, October 11, 2019 – Emotion is the key to CX differentiation: Forrester exec
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| | Marketing Emotion is the key to CX differentiation: Forrester exec | NEW YORK – Customer experience is about consumers’ perceptions of their interactions with a brand, and their memories are largely tied to the emotions they feel throughout their journey. Entire
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Apparel and accessories Gucci’s Chime for Change looks to give girls the right to dream FREE | Italian fashion label Gucci’s Chime for Change initiative is looking to ignite a conversation around the issue of child marriage in a campaign that asks consumers to share their dreams. Entire
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Marketing Register now: China Outlook 2020 conference Nov. 6 New York FREE | Register now for Luxury Daily's China Outlook 2020 summit Nov. 6 in New York. Get to hear the top China experts share insights, strategy and tips on how to navigate the China market as its consumers race ahead of marketers. Please join us! Entire
article | Automotive Audi adopts “hold nothing back” mantra to market entry-level model to millennials | German automaker Audi is taking a modern artistic approach to market its Q3 SUV to a millennial audience. Entire
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Luxury Memo special reports Luxury book publishing – Luxury Memo special report | The rise of digital media has dramatically disrupted the print industry, but for luxury book publishing, it may have just made these items more precious. Entire
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Research Luxury Daily releases 44-page State of Luxury 2019 report polling industry insiders FREE | This third annual State of Luxury: The Insider View report by Luxury Daily and Unity Marketing surveys 600-plus luxury insiders on their reasons for optimism and caution in 2019. Buy the 44-page exclusive research to arm yourself with invaluable intelligence, or get it free with an annual subscription to Luxury Daily. Entire
article | Strategy Subscribe now: Full access to 80,000+ articles, reports, videos and images FREE | We invite you to subscribe to Luxury Daily and join the ranks of the smartest luxury marketers worldwide. Our subscribers include decision-makers and executives from the world's leading luxury brands, retailers, agencies, publishers, market researchers, universities and consultancies. Entire
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News briefs LVMH, Boll & Branch, Christie’s, Audi and World Mental Health Day – Live news | Luxury Daily’s live news from Oct. 10 - LVMH backs LA-based streetwear brand; Boll & Branch chooses Nordstrom as first retail partner; Christie’s builds real estate presence in Pacific Northwest; Audi teams with James Beard Foundation to empower female chefs; Luxury brands support vulnerability for World Mental Health Day. Entire
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News briefs BMW, Hugo Boss, Marni and Fenty – News briefs | Today in luxury - BMW to boost sales of gas-guzzling SUVs in e-car shift; Hugo Boss cuts outlook again, citing weak US, Hong Kong business; Marni teases collaboration with China’s Miao ethnic group; Rihanna reveals a golden rule for her luxury fashion line. Entire
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