Luxury Daily – October 10, 2017 – Will France’s proposed tax harm luxury economy further?
| | Government Will France’s proposed tax harm luxury economy further?  |  French President Emmanuel Macron has proposed a tax on hard luxury goods for the upcoming budgetary year. Entire
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| Strategy Subscribe now: $12 for 12 weeks FREE |  Never miss a luxury moment. Access the latest luxury business news and analysis, marketing and retail campaigns, features, special reports and live coverage during business hours. Check the $12 for 12 weeks offer for 22 percent off the annual subscription price. Entire
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| Marketing Micro-influencers have greater impact for brands |  Micro-influencers on social media have a greater impact than celebrities when it comes to branded posts due to their niche audiences, according to L2. Entire
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 | Events/Causes CSR is a non-negotiable service to society FREE |  While corporate social responsibility should be a no-brainer, businesses must look for purpose beyond profits to attract and retain consumers. Entire
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| Marketing Top 10 luxury social efforts of Q3 2017 |  Social media is a vital tool that luxury marketers are learning to weave into campaigns for greater visibility and interactive capability. Entire
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| Apparel and accessories Rimowa captures importance, love of travel in Topas portrait series |  LVMH-owned luggage manufacturer Rimowa is celebrating the 80th anniversary of its aluminum suitcases with its first digital campaign. Entire
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 | Strategy Out-of-home advertising – Luxury Memo special report |  The traditional meaning of out-of-home advertising has significantly evolved, with luxury brands now creating unique high-end real-world experiences that draw in affluent consumers. Entire
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| Media/publishing Martina Mondadori Sartogo – Woman to Watch 2018 |  "In a world where most fashion brands develop four collections a year to satisfy a growing global demand, there is very little space left for uniqueness." Entire
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| News briefs LVMH, Harrods, YSL Beauty, Moncler, Louis Vuitton and Land Rover – Live news |  Luxury Daily's live news from Oct. 9 - LVMH sales climb 14pc in Q3; Harrods to host Dolce & Gabbana takeover for the holidays; Adam Levine named face of YSL Beauty fragrance; Moncler makes Kazakhstan retail debut in Almaty mall; Louis Vuitton taps Emma Stone as brand ambassador; Land Rover satisfies hunger for one-of-a-kind bespoke vehicle. Entire
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 | News briefs Amazon, Tiffany, Supreme and superyachts – News briefs |  Today in luxury - Amazon has a luxury problem; How to fix Tiffany; A Supreme deal: $1B valuation from Carlyle; Lessons in luxury: How to snap up a superyacht at the Monaco Yacht Show. Entire
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| Columns Building digital commerce for millennials |  Best Buy, Target and Walmart all have remained flat in their mobile penetration for two solid years. During that time, Amazon has nearly doubled its monthly mobile impressions. Entire
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