| | Retail How to attract the Chinese luxury traveler  |  NEW YORK – As Chinese consumers now account for 32 percent of spend on luxury goods worldwide, even luxury retailers in the United States need to focus on catering to them by understanding the culture and adopting mobile trends. Entire
article |
| Legal and privacy Luxury marketers no longer in control of consumer data |  NEW YORK - Luxury brands need their marketing and legal teams to work closely together to protect their brand reputations and avoid pitfalls in a rapidly-changing climate. Entire
article |
| Retail MyTheresa brings funky female empowerment in Miu Miu film |  Prada’s Miu Miu is bringing its fall/winter 2018 collection to fashion retailer MyTheresa with a cheeky, carnival-themed campaign. Entire
article |
 | Retail Luxury store is temple of the brand, says Coresight Research exec FREE |  NEW YORK - Luxury retailers need to create welcoming spaces to allow consumers to fully immerse themselves in brand messaging. Entire
article |
| Food and beverage Dom Pérignon expands 1-night affair into consumer-facing creative |  LVMH-owned Champagne house Dom Pérignon has given artistic freedom to its new celebrity creative director in a campaign that spans a multitude of channels inspired by one party. Entire
article |
| Blog Top 5 brand moments from last week |  Luxury brands have been ramping up their modern capabilities and possibly becoming forerunners in digital and omnichannel marketing. Entire
article |
 | Luxury Memo special reports Government – Luxury Memo special report |  The past two years have seen some incredibly tumultuous times for the governments of some of the largest luxury markets in the world. Entire
article |
| Research Special invitation to join State of Luxury 2019 survey – respondents receive exec summary FREE |  Luxury Daily and Unity Marketing invite you to take this quick survey to help us produce the exclusive third annual State of Luxury study from a luxury insider's point of view. Respondents will receive a detailed executive summary of the State of Luxury 2019 and a book on HENRYs and the new luxury brands they love. Entire
article |
| Research Luxury Daily releases new 40-page State of Luxury 2018 report polling industry insiders FREE |  The rise of the digital economy simultaneously poses the biggest challenge and growth opportunity to the luxury business, according to the newly released “State of Luxury 2018: The Insider View” report from Luxury Daily and Unity Marketing that surveyed 599 decision-making luxury industry insiders. More details in article on how to buy or get the report free with a new annual subscription. Entire
article |
 | Strategy Subscribe now: Full access to 75,000+ articles, reports, videos and images FREE |  Stay abreast of the latest news, analysis, research and developments in the fast-evolving luxury business worldwide. Access more than 75,000 articles, reports, videos and images from Luxury Daily, the world's leading luxury business publication. Check out the monthly and annual subscription plans and gain full access to must-have luxury intelligence. Entire
article |
| Classic Guides The China Report: Innovation in Luxury |  This special report, in collaboration with Jing Daily, is a gift from Luxury Daily to its loyal paid subscribers for their continuing support. China is the beating heart of the global luxury market. Most luxury marketers have their eyes and ears tuned to the likes and evolving tastes of Chinese customers buying luxury goods and services domestically and overseas. Here is a thorough examination of the state of innovation in China's luxury market. Entire
article |
| News briefs Nordstrom, Tesla, Marni, Volkswagen, Estée Lauder and Luxury Institute – Live news |  Luxury Daily's live news from Sept. 28 - Nordstrom expands Local concept in Los Angeles; Tesla’s Elon Musk hit with suit from SEC; Marni opens second boutique in Paris; Volkswagen teams with Microsoft for connected car tech; Estée Lauder puts focus on home market with promotions; Luxury leaders relying on experiences, personalization, says Luxury Institute CEO. Entire
article |
| News briefs Valentino, Facebook, Longchamp and status symbols – News briefs |  Today in luxury - Valentino to stage first coed pre-fall runway show in Tokyo; Facebook says attack exposed info of 50M users; Longchamp's plan to stay competitive amid luxury consolidation; People are confused about the usefulness of buying fancy things. Entire
article |
|
|
| | | |
|
