British fashion house Burberry is proving that fortune favors the bold with the release of a new campaign film and accompanying update to its iconic checkered print.
The impact of Brand China within the luxury space is still very much limited, but trends suggest that many domestic lines are occupying positions of consequence within the international value chain.
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The café-plus-restaurant formula has been tried and tested in luxury’s lifestyle extension models, yet what is new here is the role these cafés play in retailers’ mainland China strategies.