Luxury Daily, Oct. 19, 2021 – Is the NBA a slam dunk for luxury marketers?
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| | Sports Is the NBA a slam dunk for luxury marketers?  |  Luxury has a longtime relationship with the sporting world, but in recent years the connection between luxury and the National Basketball Association has only grown closer. Entire
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| Retail Shopping malls are growing, not dying: Placer.ai |  Shopping centers are not only surviving the pandemic-induced ecommerce boom, but with more malls opening than they are closing, research shows they may be thriving. Entire
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| Automotive Porsche captures spirit of adventure through surfing |  German automaker Porsche and watersports brand Takuma have partnered to celebrate the nature of sport and adventure through a cinematic campaign featuring professional surfer Matahi Drollet. Entire
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 | Classic Guides Introducing Luxury Women to Watch 2022 FREE |  Meet the 26 honorees who are set to make a mark next year in the world of luxury: Presenting Luxury Daily’s 2022 Luxury Women to Watch list. Entire
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| Marketing Long-term trends key for measuring influencer ROI |  Marketers working with influencers should have a strong understanding of their social media content to maximize campaign performance. Entire
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| Strategy Special invite to join State of Luxury 2022 survey – respondents get exec summary FREE |  Luxury Daily, Unity Marketing and The Home Trust International invite you to take this quick survey to help us produce the exclusive sixth annual State of Luxury study from an insider's point of view as luxury undergoes a dramatic shift. Respondents will receive a detailed executive summary. Entire
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| Strategy Subscribe now: Full access to 90,000+ articles, reports, videos and images FREE |  We invite you to subscribe to Luxury Daily and join the ranks of the smartest luxury marketers worldwide. Our subscribers include decision-makers and executives from the world's leading luxury brands, retailers, agencies, publishers, market researchers, universities and consultancies. Entire
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| News briefs Chloé, Bulgari, Four Seasons and Lexus |  Luxury Daily’s live news: Chloé receives B Corp Certification; Bulgari uses AI to illustrate, commend Serpenti emblem; Four Seasons to open first property on Florida Gulf Coast; Lexus, Marvel launch concept vehicles for Eternals. Entire
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| Marketing Why digital reinvention is luxury’s next big game changer |  The best brands in the world offer extremely personalized services to their best clients in special sections of their stores, the privacy of their homes, and at curated events — far away from regular customers. Entire
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