Luxury Daily, Oct. 13, 2020 – Post-COVID, fashion houses are changing their approach to runway shows
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| | Marketing Post-COVID, fashion houses are changing their approach to runway shows | After the luxury industry took an enormous hit with the COVID-19 pandemic, fashion labels have turned to new ways to share their upcoming collections with media and consumers. Entire
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Apparel and accessories Chanel focuses on founder’s love of literature through Inside Chanel episode | French fashion house Chanel is casting a light on Gabrielle “Coco” Chanel’s love of literature in a new chapter of “Inside Chanel,” the brand’s extensive peek at the life of its founder. Entire
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Strategy Special invite to join State of Luxury 2021 survey – respondents get exec summary FREE | Luxury Daily, Unity Marketing and The Home Trust International invite you to take this quick survey to help us produce the exclusive fifth annual State of Luxury study from an insider's point of view as luxury undergoes a dramatic shift. Respondents will receive a detailed executive summary. Entire
article | Automotive Porsche tees up with Paul Casey for cinematic campaign | German automaker Porsche is celebrating the perseverance it takes to achieve big dreams in a new campaign featuring golfer Paul Casey. Entire
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Apparel and accessories Versace revives DV TV with new featured guests FREE | Italian fashion house Versace has unveiled new episodes of its social media series which features chief creative officer Donatella Versace taking a star turn. Entire
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Strategy Subscribe now: Full access to 90,000+ articles, reports, videos and images FREE | We invite you to subscribe to Luxury Daily and join the ranks of the smartest luxury marketers worldwide. Our subscribers include decision-makers and executives from the world's leading luxury brands, retailers, agencies, publishers, market researchers, universities and consultancies. Entire
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News briefs Selfridges, VistaJet, Ferrari Racing and Bentley | Luxury Daily’s live news: Selfridges launches sustainability Christmas Shop to support Project Earth; VistaJet engages Ferrari Racing fans through photography contest; Bentley celebrates Blue Train anniversary with limited-edition writing instruments. Entire
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Marketing Why luxury brands are desperate for digital desire | No other consumers around the world have a comparable lifestyle to Chinese digital natives. Entire
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Columns Inviting opinion pieces on luxury issues, marketing, retail and media FREE | Luxury Daily is inviting opinion pieces on luxury business, advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation. Entire
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