Luxury Daily, November 7, 2019 – Gucci blends physical, digital engagement in pop-up project
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| | Apparel and accessories Gucci blends physical, digital engagement in pop-up project | Italian fashion label Gucci is experimenting with new bricks-and-mortar experiences through an ongoing pop-up initiative designed to give the brand a presence in more global cities. Entire
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Marketing Ecommerce to eclipse bricks-and-mortar for holiday shopping | This holiday shopping season, consumers are planning to buy more via digital channels than through physical stores, with about 20 percent of sales coming through mobile devices. Entire
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Marketing Consumers could be brands’ next influencers: report | The majority of millennial and Gen Z consumers are open to being micro-influencers for brands, creating the potential for brands to broaden their sponsored social media partners. Entire
article | Research Luxury Daily releases 44-page State of Luxury 2019 report polling industry insiders FREE | This third annual State of Luxury: The Insider View report by Luxury Daily and Unity Marketing surveys 600-plus luxury insiders on their reasons for optimism and caution in 2019. Buy the 44-page exclusive research to arm yourself with invaluable intelligence, or get it free with an annual subscription to Luxury Daily. Entire
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Strategy Subscribe now: Full access to 80,000+ articles, reports, videos and images FREE | We invite you to subscribe to Luxury Daily and join the ranks of the smartest luxury marketers worldwide. Our subscribers include decision-makers and executives from the world's leading luxury brands, retailers, agencies, publishers, market researchers, universities and consultancies. Entire
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News briefs Tiffany/LVMH, Manhattan Sky Suite, Aspinal of London, Maserati and Ferrari – Live news | Luxury Daily's live news from Nov. 6 - Tiffany board tells LVMH to up $14.5B acquisition offer: Reuters; Manhattan Sky Suite takes hotel stay to new heights; Leather goods maker Aspinal of London hires Houlihan Lokey to find financial partner for overseas expansion; Maserati reaffirms faith in Middle East with largest showroom in its network; Ferrari fuels elevated brand extension strategy via Giorgio Armani alliance. Entire
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News briefs Luxury conglomerates, India, BMW and Tesla – News briefs | Today in luxury - Coach, Kors owners find building a luxury conglomerate is hard to do; How to crack India’s multibillion-dollar fashion market; BMW's stronger SUV sales help new CEO deliver profit lift; Tesla's China factory will make or break Elon Musk’s vision. Entire
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Retail Winning Singles’ Day strategies for luxury brands | Singles’ Day, also known to as 11.11, is the largest ecommerce day in the world. Entire
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Legal and privacy Nasty Gal suit calls attention to federal law against robotexts and robocalls FREE | TCPA suits can be a headache for companies who are their targets. Fashion and luxury goods companies considering using mass texts or phone calls need to be aware of the basics of this law and the pitfalls they might face. Entire
article | Marketing Sarah Gargano Communications’ Sarah Gargano: Luxury Woman to Watch 2020 | Meet Sarah Gargano, president/CEO of Sarah Gargano Communications. She is on Luxury Daily's prestigious Luxury Women to Watch 2020 honor roll. Entire
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