Marketing Luxury needs to be redefined on millennials’ terms: McKinsey  |  BRUSSELS – While there is no such thing as a typical millennial, just as there is no archetypal luxury consumer, decoding the next wave of high-end consumption can seem daunting for brand marketers. Entire
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| Strategy Subscribe now: $12 for 12 weeks FREE |  Never miss a luxury moment. Access the latest luxury business news and analysis, marketing and retail campaigns, features, special reports and live coverage during business hours. Check the $12 for 12 weeks offer for 22 percent off the annual subscription price. Entire
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| Apparel and accessories Furla’s interactive digital campaign assigns personalities to bags |  Italian accessories maker Furla is ushering in its new collection with its first digitally-led campaign, which mixes gift guides, gamification, film and messaging. Entire
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 | Luxury FirstLook Announcing Luxury FirstLook 2018: Exclusivity Redefined, New York, Jan. 17 FREE |  Register now for the nation's premier conference focused on how the luxury business will have to evolve in 2018 as the notion of exclusivity through product, distribution, marketing and experience is challenged. Event on Jan. 17 in New York. Speaker list, agenda and registration link in article. Entire
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| Jewelry While ecommerce thrives, 70pc of British consumers still buy jewelry in-person |  Much has been made of the rising importance of ecommerce for luxury consumers, but in Britain jewelry shoppers still prefer to purchase in-store rather than online. Entire
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| Webinars Webinar on Dec. 6: Luxury Outlook 2018: Up, Down or Flat? FREE |  Please register for the free annual webinar at 2 p.m. to 3 p.m. ET on Wednesday, Dec. 6: “Luxury Outlook 2018: Up, Down or Flat?” Panelists include experts from the luxury business. Entire
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 | Travel and hospitality Luxury airlines look to bring high-end suites to the skies |  Suites, a staple in the luxury hotel industry, are now becoming a selling point in the air as well as the ground with luxury airlines adopting their own versions. Entire
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| Jewelry Montblanc turns holiday gifting into entertainment via film alignment FREE |  Richemont-owned brand Montblanc is tapping into the showmanship and grandeur of the life of P.T. Barnum in a new spot featuring brand ambassador Hugh Jackman. Entire
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| Automotive Mercedes ranks highest in customer satisfaction: J.D. Power |  While consumers are now empowering themselves with more information from digital resources before entering a dealership, many believe the salesman is an integral part of purchasing a car. Entire
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 | News briefs Holt Renfrew, Clé de Peau, Stuart Weitzman, Mulberry, Chanel, ANA and diversity – Live news |  Luxury Daily's live news from Nov. 15 - Holt Renfrew makes room for luxury with Montreal store remodel; Clé de Peau Beauté taps Felicity Jones as latest face; Stuart Weitzman, Gigi Hadid give shoes the “evil eye”; Mulberry celebrates the holidays with a modern twist on a classic; Chanel fetes cinema’s new talents with César Academy sponsorship; ANA warns of “multiple, simultaneous challenges” worldwide for advertisers; Diversity is vital from the inside out for fashion brands. Entire
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| News briefs Michael Kors, Karl Lagerfeld, Farfetch and luxury at sea – News briefs |  Today in luxury - Michael Kors in Shanghai, banks on Asia for future growth; Now Karl Lagerfeld has opinions on migrants in Europe; Farfetch sales jump in road to potential IPO; Class warfare: The rise of luxury enclaves at sea. Entire
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| Columns Last-minute tips for Black Friday marketing |  Over the past week-and-a-half, I have received promotions and offers – often, repeatedly – from hotels, restaurants, stores, catalogs, any brand I have bought something from in the past and even some I had not. It has left me feeling irritated and over-served. This is not the direction that marketing is supposed to be heading. Entire
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