| | Retail Luxury retailers align with pop culture, history in holiday pushes  |  As the holiday shopping season kicks into high gear, department stores around the globe are seeking to attract shoppers with creative campaigns centered on themes ranging from video games to blockbuster films. Entire
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| Strategy Register Now: Luxury FirstLook 2020 New York Jan. 15 FREE |  Register now for the 8th annual Luxury FirstLook 2020 conference Jan. 15 in New York focused on the outlook for the year ahead. Find out from the smartest minds how the race is on for luxury products and services to match needs and values as a sine qua non of doing business. Seating limited to 100 - won't you join us? Entire
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| Marketing Value-driven positioning can prompt consumers to switch brands FREE |  Brands that stress authenticity and transparency are winning over consumers, with a new report finding that consumers would change their loyalty if they found another brand that better aligns with their values. Entire
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 | Automotive McLaren creates open cockpit car to promote “unparalleled driving pleasure” |  British automaker McLaren is looking to connect drivers with nature through a new design that takes the roof off the roadster. Entire
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| Apparel and accessories Why luxury-mass collaborations are booming in China |  The appetite for such partnerships is uncontrollable and in view of China’s economic slowdown, it is expected that consumers will look for more cost-friendly alternatives to luxury. Entire
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| Research Luxury Daily releases 44-page State of Luxury 2019 report polling industry insiders FREE |  This third annual State of Luxury: The Insider View report by Luxury Daily and Unity Marketing surveys 600-plus luxury insiders on their reasons for optimism and caution in 2019. Buy the 44-page exclusive research to arm yourself with invaluable intelligence, or get it free with an annual subscription to Luxury Daily. Entire
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| Strategy Subscribe now: Full access to 80,000+ articles, reports, videos and images FREE |  We invite you to subscribe to Luxury Daily and join the ranks of the smartest luxury marketers worldwide. Our subscribers include decision-makers and executives from the world's leading luxury brands, retailers, agencies, publishers, market researchers, universities and consultancies. Entire
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| News briefs Loewe, Daimler, Burberry and DFS – Live news |  Luxury Daily live news from Nov. 14 - Loewe celebrates De Morgan collection with fantastical film; Daimler, in nod to sustainable measures, to cut $1.1B in personnel costs from Mercedes; Burberry ties with Tencent for social retail store in China as H1 revenue grows 5pc to $1.65B; DFS “Give Joy” holiday campaign ropes in 90-plus brands to participate in personalized offerings. Entire
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| News briefs Net-A-Porter, resale, real estate and AccorHotels – News briefs |  Today in luxury - Net-A-Porter banks on megabrands, sustainability — and Netflix for spring 2020; Used stuff is the next big trend in Christmas shopping; California markets see dip in luxury home prices; CIAM says Accor undervalued, good target for private equity. Entire
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 | Legal and privacy FTC gets serious about misleading influencer marketing |  As a new method of communication, social media enjoyed a Wild West flavor that often meant that the usual rules did not apply. The Federal Trade Commission has now made clear that is no longer the case. Entire
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| Software and technology JOOR’s Kristin Savilia: Luxury Woman to Watch 2020 |  Meet Kristin Savilia, CEO of JOOR. She is on Luxury Daily's prestigious Luxury Women to Watch 2020 honor roll. Entire
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