| | Marketing Populism has knocked down luxury’s preexisting barriers  | BRUSSELS – As a result of consumers’ shifting values, luxury has begun breaking down the constraints of intimidation that once stood between it and a client, affluent or otherwise. Entire
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Strategy Subscribe now: $12 for 12 weeks FREE | Never miss a luxury moment. Access the latest luxury business news and analysis, marketing and retail campaigns, features, special reports and live coverage during business hours. Check the $12 for 12 weeks offer for 22 percent off the annual subscription price. Entire
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Apparel and accessories Stella McCartney forgoes “targeting” in favor of authentic relationship-building  | BRUSSELS – While it is easy for brands to get caught up in discussions of targeting demographics and other marketing strategies, they cannot forget about the human element and the importance of being authentic. Entire
article | Luxury FirstLook Announcing Luxury FirstLook 2018: Exclusivity Redefined, New York, Jan. 17 FREE | Register now for the nation's premier conference focused on how the luxury business will have to evolve in 2018 as the notion of exclusivity through product, distribution, marketing and experience is challenged. Event on Jan. 17 in New York. Speaker list, agenda and registration link in article. Entire
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Marketing Consumers pulled toward brands that take a stand  | BRUSSELS – Luxury brands are in the business of selling dreams and aspirations, but should they also be responsible for standing up for societal issues? Entire
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Webinars Webinar on Dec. 6: Luxury Outlook 2018: Up, Down or Flat? FREE | Please register for the free annual webinar at 2 p.m. to 3 p.m. ET on Wednesday, Dec. 6: “Luxury Outlook 2018: Up, Down or Flat?” Panelists include experts from the luxury business. Entire
article | Retail Tech may encourage buying, but physical retail reinforces brand ethos FREE | BRUSSELS – For bricks-and-mortar retail to rebound, luxury brands must leverage digital and experiential touchpoints within the in-store environment. Entire
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Apparel and accessories Calvin Klein looks to the future with creativity and change  | BRUSSELS – To stay on top in luxury today brands need to continually revolutionize themselves, according to the CEO of Calvin Klein. Entire
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Fragrance and personal care Pat McGrath Labs ushers in new line and Spotify innovation  | British makeup artist and beauty label Pat McGrath Labs is ushering in a new era of retail, which combines music and products for a highly tailored purchasing experience through innovation. Entire
article | Government After dread of Brexit, Europe may be on the upswing after all  | BRUSSELS – The impact of the United Kingdom’s Brexit vote is still being felt today, but the election of Emmanuel Macron in France and other recent developments in the region suggest the European project is not dead. Entire
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Strategy Social media platforms – Luxury Memo special report  | It is no secret that social media has had arguably the biggest disruptive effect on the way brands interact with customers of the last decade, and a few major platforms have emerged as the premier places where that interaction now occurs. Entire
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News briefs Moncler, The RealReal, Bedat & Co, Christian Louboutin, Cadillac and Douglas Elliman – Live news  | Luxury Daily's live news from Nov. 13 - Moncler shutters Gamme Rouge, Gamme Bleu lines; The RealReal retail concept centers on education, newness; Bedat & Co heightens Cathay Pacific partnership; Louboutin’s name carries its latest vibrant collection; Cadillac expands subscription service to Los Angeles, Dallas; Douglas Elliman links with StreetEasy to streamline listings. Entire
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News briefs Singles’ Day, LVMH, De Beers and Vanity Fair – News briefs  | Today in luxury - Alibaba’s Singles’ Day goes global with record $25B in sales; LVMH shake-up marks generational shift in power; Small is beautiful — still — in the diamond game; New York Times books editor to head Vanity Fair. Entire
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Editorial calendar Editorial calendar for 2018 FREE | Here is a list of live and digital events covered, partnered with or hosted by Luxury Daily, as well as features produced by the publication. Entire
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Legal and privacy Knockoffs: Implementing an effective and cost-efficient enforcement strategy  | As the scope and prioritization of the knockoff problem varies, so too will the company’s enforcement plan. Entire
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