Luxury Daily, November 1, 2017 – Multichannel retail is ubiquitous, but brands must advertise and incentivize it more: L2
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| | Retail Multichannel retail is ubiquitous, but brands must advertise and incentivize it more: L2  |  Multichannel retail does more than just improve the customer experience, it also causes consumers to spend more if they engage with a brand or retailer on both a digital and physical level. Entire
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| Luxury FirstLook Announcing Luxury FirstLook 2018: Exclusivity Redefined, New York, Jan. 17 FREE |  Register now for the nation's premier conference focused on how the luxury business will have to evolve in 2018 as the notion of exclusivity through product, distribution, marketing and experience is challenged. Event on Jan. 17 in New York. Speaker list, agenda and registration link in article. Entire
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| Apparel and accessories Tod’s continues collaboration with K-pop idol in fall/winter shoot |  Italian leather goods company Tod's has created a new paparazzi-themed campaign with K-pop idol Krystal. Entire
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 | Strategy Subscribe now: $12 for 12 weeks FREE |  Never miss a luxury moment. Access the latest luxury business news and analysis, marketing and retail campaigns, features, special reports and live coverage during business hours. Check the $12 for 12 weeks offer for 22 percent off the annual subscription price. Entire
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| Apparel and accessories Ralph Lauren recounts career through milestone tome |  U.S. label Ralph Lauren is marking its eponymous designer’s 50th anniversary in the fashion industry through print. Entire
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| Automotive BMW highlights upcoming X2 model in sci-fi short film FREE |  BMW is building hype around the soon-to-launch BMW X2 with an elaborate launch film with a science-fictional twist. Entire
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 | News briefs Burberry, Belstaff, Halloween, Blancpain and Royal Yacht Brokers – Live news |  Luxury Daily's live news from Oct. 31 - Christopher Bailey plans exit from Burberry; Belstaff finds new owner in Ineos; Luxury beauty labels serve up dramatic holiday looks; Blancpain makes room for hospitality in New York flagship; Royal Yacht Brokers gets on board with bitcoin. Entire
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| News briefs Handbags, Apple, creative directors and real estate – News briefs |  Today in luxury - The psychology of designer handbags; Buy Apple because it is a luxury brand like Louis Vuitton, not a tech company, HSBC says; Putting a dollar value on creativity in fashion; How Chinese buyers abroad offer a lesson on capital controls. Entire
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| Columns Why emotion is key to ecommerce |  Forget about page layout and load times. There are more human ways to enhance ecommerce. Entire
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