Luxury Daily, Nov. 23, 2020 – How technology can alleviate travelers’ concerns and boost demand
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| | Travel and hospitality How technology can alleviate travelers’ concerns and boost demand  |  Leveraging technology will be crucial for luxury hospitality brands to help consumers feel confident about resuming travel amid the ongoing coronavirus pandemic. Entire
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| Automotive Luxury automakers look ahead to 2021 by transforming digital ecosystem |  Although premium car sales in the United States have yet to return to pre-pandemic levels, the automotive industry is trending in the right direction as it commits to digitalization. Entire
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| Apparel and accessories Dior unveils first loungewear collection as fashion lovers stay close to home FREE |  French fashion label Dior is bringing elegance to the sofa and bedroom during this period of confinement with its first capsule collection for loungewear. Entire
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 | Real estate Demand for second homes surges as affluents embrace lifestyle flexibility: Redfin |  Sales of vacation homes are driving a boom in the United States real estate market as affluents have more flexibility and time to make such investments worthwhile amid the pandemic. Entire
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| Marketing How luxury brands keep their loyal Chinese customers buying |  Repeat customers increase the profitability of a business by spending more than new customers — 300 percent more. Entire
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| Strategy Subscribe now: Full access to 90,000+ articles, reports, videos and images FREE |  We invite you to subscribe to Luxury Daily and join the ranks of the smartest luxury marketers worldwide. Our subscribers include decision-makers and executives from the world's leading luxury brands, retailers, agencies, publishers, market researchers, universities and consultancies. Entire
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| News briefs Louis Vuitton, Porsche, Tiffany & Co. and Luxury Institute |  Luxury Daily's live news: Louis Vuitton launches NBA capsule collection; Porsche Design eyewear meets sports car DNA in new collection; Tiffany & Co. collaborates with Elsa Peretti for a limited collection of cuffs; Luxury Institute launches Advanced Personalization Xchange. Entire
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| Events FT Business of Luxury Summit 2020 focuses on luxury after the lockdown FREE |  For this year’s edition of the Financial Times Business of Luxury Summit – its first to be held entirely online – the publication will invite executives, creatives and analysts from around the world to share how they are navigating this unprecedented period, planning for future growth and where they see investment and acquisition opportunities. Entire
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| Home furnishings Claremont Rug Co.: Reinventing a luxury business in the midst of a pandemic FREE |  In mid-March, the Claremont Rug Company founder was confronted with the same conundrum that thousands of businesses in California faced. Effectively, the COVID-19 pandemic forced him to suddenly close the doors of a gallery that he had nurtured, and matured for nearly 40 years in one location in Oakland, CA. Entire
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 | Accessories Montblanc’s Maria von Scheel-Plessen: Luxury Woman to Watch 2021 |  Meet Maria von Scheel-Plessen, global head of media and advertising at Montblanc, Hamburg, Germany. She is on Luxury Daily's prestigious Luxury Women to Watch 2021 honor roll. Entire
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