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Nov. 18, 2024

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Luxury brands losing ground with younger audiences: Bain
Gucci channels spirit of giving
Louis Vuitton goes big with temporary NYC store
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Authentic announces Barneys New York Residences in Tulum
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Genesis House presents winter light installation
Vestiaire Collective partners with influencers to combat fast fashion
Luxury Unfiltered: Crisis or opportunity? Why luxury brands must focus on strategy, not fear
Gucci, Adidas tout retro sportiness, chicness in new campaign, collection

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Luxury Daily, Nov. 11, 2020 – Even a pandemic will not keep Singles’ Day from record sales

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November 11, 2020

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Retail Even a pandemic will not keep Singles’ Day from record sales
Singles’ Day, the world’s largest ecommerce holiday, is expected to see record sales for a 12th consecutive year as the coronavirus pandemic continues to boost online shopping, particularly among Chinese luxury shoppers. Entire article

Automotive BMW teases iNext debut with tongue-in-cheek video series
German automaker BMW is sharing a behind-the-scenes look its iNext electric SUV with the release of a humorous six-part documentary series. Entire article

Apparel and accessories Burberry pushes boundaries in imaginative holiday film
British fashion label Burberry is embracing fearlessness in a surrealist film as part of its gifting campaign. Entire article

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Luxury Daily Awards Inviting nominations for the 2020 Luxury Daily Awards FREE
Luxury Daily is inviting nominations for the most prestigious luxury awards handed out annually: Luxury Marketer of the Year, Luxury Retailer of the Year, Luxury Digital Marketer of the Year, Luxury Agency of the Year, Luxury Publisher of the Year, Luxury Researcher of the Year and Luxury Personality of the Year. Entire article

Retail JD.com’s Kevin Jiang on luxury going omnichannel
JD.com became China’s largest online retailer by pioneering omnichannel strategies. Now, it is going to make those omnichannel solutions available to luxury brands. Entire article

Strategy Subscribe now: Full access to 90,000+ articles, reports, videos and images FREE
We invite you to subscribe to Luxury Daily and join the ranks of the smartest luxury marketers worldwide. Our subscribers include decision-makers and executives from the world's leading luxury brands, retailers, agencies, publishers, market researchers, universities and consultancies. Entire article

News briefs Dior, Veuve Clicquot, Hennessy, Sotheby’s and Chaumet
Luxury Daily live news: Dior explores inspiration for its cruise collection in new documentary film; Veuve Clicquot honors bold female entrepreneurs in online ceremony; Hennessy lends support to small businesses affected by the pandemic; Sotheby’s achieves nearly $90B in sales through first three quarters of 2020; Chaumet opens the conversation in new podcast series. Entire article

Marketing Why the definition of luxury has changed and how marketers can adapt
It is clear that traditional luxury marketing is out of touch with the current mood. Entire article

Media/publishing The Luxury Channel’s Fiona Sanderson: Luxury Woman to Watch 2021
Meet Fiona Sanderson, managing director of The Luxury Channel, Princes Risborough, England, U.K. She is on Luxury Daily's prestigious Luxury Women to Watch 2021 honor roll. Entire article

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