| | Watches and jewelry Modeling great and good take time for Chanel J12 twentieth anniversary campaign | Chanel has kicked off a new digital campaign to promote the 20th anniversary of its classic J12 watch in a move to reach younger consumers with this vintage '90s look. Entire
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Women in Luxury Women in Luxury 2020 New York conference moved to Wednesday, July 8 FREE | Register now for Luxury Daily's fourth annual Women in Luxury conference Wednesday, July 8 in New York. Meet with speakers from BMW, Chanel, Piaget, Apple, Moët Hennessy, Ritz-Carlton, Mandarin Oriental, Maison Atia, Diamond Producers Association, Forrester Research, Ana Andjelic, Shanker Inc., Accenture, Modern Luxury, Worth, Meredith’s Travel + Leisure, China Luxury Advisors, Sedhom Law Group, Reputation Dynamics, Luxury Portfolio International and LVMH's Starboard Cruise Services. Entire
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Retail Does luxury need to reevaluate its retail footprint after the pandemic? | In rebuilding the new retail experience, brands will have to return to the basic foundations that stores should be a positive place where consumers can find new and appealing products. Entire
article | Strategy Webinar on May 13: China Luxury Rebound: Lessons for Other Markets FREE | China is key to luxury's return to growth after the COVID-19 lockdowns evaporated sales worldwide. What lessons can luxury marketers learn from China's response to the pandemic? Is there a new playbook for luxury and what are its rules? To find out, please register for Luxury Daily's free webinar with Agility Research & Strategy on Wednesday, May 13 at 11 a.m. to noon ET (New York time). Entire
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Beauty Beauty trends in the time of social distancing | The prestige beauty industry is one sector that is better equipped to deal with the change because of independent, insurgent brands that use disruptive technologies. Entire
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Strategy Subscribe now: Full access to 90,000+ articles, reports, videos and images FREE | We invite you to subscribe to Luxury Daily and join the ranks of the smartest luxury marketers worldwide. Our subscribers include decision-makers and executives from the world's leading luxury brands, retailers, agencies, publishers, market researchers, universities and consultancies. Entire
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Marketing 5 steps to compelling digital brand stories | As marketers continue to increase their focus on digital marketing, the top priorities will be on tactics that provide additional information, tactics such as organic searches, email marketing, paid search, and content marketing. Entire
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News briefs China’s Luxury Soho, Jaguar Land Rover, Net-A-Porter and Saks Fifth Avenue | Luxury Daily's live news: Tmall’s head of fashion in Europe on new Luxury Soho channel; $147,000 Range Rover bought through Jaguar Land Rover UK online configurator; Net-A-Porter resumes full acceptance of online orders after instituting safety measures; Saks turns stores to fulfillment centers for Mother’s Day orders and returns; Webinar on May 13: China Luxury Rebound: Lessons for Other Markets. Entire
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Filling 5 consumer needs to ensure your brand makes it through COVID-19 | Economic upheaval on this scale will lead to a whole new group of brands that win and lose. Leaders everywhere are asking themselves how to make sure they are winners. Entire
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