| | Marketing Louis Vuitton tops rankings of most valuable luxury brands | Consumers are turning to luxury brands for escapism and excitement as current events leave them disenchanted with the world, according to a new report from WPP and Kantar Millward Brown. Entire
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Apparel and accessories Royal wedding dressing boosts luxury fashion labels | Following Prince Harry and Meghan Markle’s wedding, the luxury brands that dressed prominent attendees have seen an uptick in consumer attention. Entire
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Apparel and accessories Chanel heads to the seaside for brand history lesson FREE | French fashion label Chanel is transporting consumers to another place and time to delve into the inspiration behind its founder’s trailblazing designs. Entire
article | Retail Harrods’ Taxi Tales recruits tastemakers to explore London | British department store Harrods is paying tribute to its hometown by recruiting some of London's cultural personalities to share their personal relationship with the city. Entire
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Automotive Amazon experiments with home-delivered test drives for Prime members | Amazon is expanding its already ubiquitous presence into yet another territory as the ecommerce giant prepares to offer on-demand vehicle test drives. Entire
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Blog Top 5 brand moments from last week | Luxury has always had a strong relationship with sports, but with a slew of important sporting events coming up a number of brands are tightening that bond. Entire
article | Research Luxury Daily releases new 40-page State of Luxury 2018 report polling industry insiders FREE | The rise of the digital economy simultaneously poses the biggest challenge and growth opportunity to the luxury business, according to the newly released “State of Luxury 2018: The Insider View” report from Luxury Daily and Unity Marketing that surveyed 599 decision-making luxury industry insiders. More details in article on how to buy or get the report free with a new annual subscription. Entire
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Strategy Subscribe now: $12 for 12 weeks FREE | Never miss a luxury moment. Access the latest luxury business news and analysis, marketing and retail campaigns, features, special reports and live coverage during business hours. Check the $12 for 12 weeks offer for 22 percent off the annual subscription price. Entire
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Classic Guides The China Report: Innovation in Luxury | This special report, in collaboration with Jing Daily, is a gift from Luxury Daily to its loyal paid subscribers for their continuing support. China is the beating heart of the global luxury market. Most luxury marketers have their eyes and ears tuned to the likes and evolving tastes of Chinese customers buying luxury goods and services domestically and overseas. Here is a thorough examination of the state of innovation in China's luxury market. Entire
article | News briefs Moët & Chandon, Huntsman, Rolls-Royce, Time Inc., Tag Heuer and Estée Lauder – Live news | Luxury Daily's live news from May 25 - Moët & Chandon celebrates long-term relationship with limited edition; Huntsman curates lifestyle collection, exhibiting modern side to heritage; Rolls-Royce’s Dawn doubles as a musical instrument; Time Inc. UK to be renamed TI Media; Tag Heuer works with Jared to appeal to Indy 500 fans; Estée Lauder looks to comedy, common problems to promote digital tool. Entire
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News briefs Selfridges, Villagelux, Van Cleef & Arpels and Pebble Beach – News briefs | Today in luxury - Selfridges brings home the gold for best department store; Luxury rental site Villageluxe raises $2M in seed funding; In Marrakech, Van Cleef & Arpels celebrate 50 years of its iconic Alhambra design; Inside California’s golf paradise for wealthy titans. Entire
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Columns Inviting opinion pieces on luxury issues, marketing, retail and media FREE | Luxury Daily is inviting opinion pieces on luxury business, advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation. Entire
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