| | Research China’s apparel market to shrink by $60B this year  |  China’s apparel market is expected to contract by $60 billion, or 15 percent, in 2020 as the store shutdowns during the COVID-19 coronavirus outbreak hampered sales in the category. Entire
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| Arts and entertainment Louis Vuitton taps influencers for new Cine Club |  French fashion giant Louis Vuitton has created a movie club with influencers as a way to connect with housebound consumers on social media even as COVID-19 movement restrictions are slowly being lifted in parts of the world. Entire
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| Retail Facebook Shops is option for small luxury brands and retailers to scale |  Facebook has introduced a new tool to help small businesses sell directly from the social marketing platform. The tool might be a boon to small luxury brands or boutiques that want to sell directly to customers online. Entire
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 | Strategy Call for nominations: Luxury Women to Watch 2021 FREE |  Even as more women ascend the decision-making ranks at luxury marketers amid the current healthcare crisis, work needs to be done to attract them to C-suite and key marketing, retail, media and digital positions in a business that shows resilience and long-term focus in good times and bad. Entire
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| Media/publishing What is the future of fashion publishing in China? |  A new version of Esquire’s millennial-targeted issue, Esquire Fine, appeared on newsstands across China at the end of March. The cover features hot celeb and Dior ambassador Wang Junkai performing a roundabout kick while dressed head-to-toe Dior. Entire
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| Strategy Subscribe now: Full access to 90,000+ articles, reports, videos and images FREE |  We invite you to subscribe to Luxury Daily and join the ranks of the smartest luxury marketers worldwide. Our subscribers include decision-makers and executives from the world's leading luxury brands, retailers, agencies, publishers, market researchers, universities and consultancies. Entire
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| News briefs Ralph Lauren, Informa, NuOrder, Jaguar, Sky Documentaries, Small Luxury Hotels, IWC Schaffhausen and Facebook Messenger |  Luxury Daily's live news: Ralph Lauren expects mainland China growth back to positive in Q2; Informa allies with NuOrder to launch fashion’s largest digital tradeshow; UK’s Jaguar sponsors Sky Documentaries with film shorts on car design, development; Small Luxury Hotels of the World breaks campaign to offer 1,000 room nights to COVID-19 frontline workers; Swiss watchmaker IWC Schaffhausen taps Facebook Messenger chatbot for customer communications. Entire
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| Marketing Why normality should never be an aspiration |  There are two groups of people right now. The first group yearns for things to go back to normal. The second group – and the McKinsey consultants – prepares for the new normal. Entire
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