Luxury Daily, May 27, 2022 – NFTs must be thoughtful, multifaceted: Balmain CMO
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| | Internet NFTs must be thoughtful, multifaceted: Balmain CMO  |  Non-fungible tokens (NFTs) — like most effective tools — must be thoughtful to be successful. Entire
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| Jewelry Cartier associates bear witness to true love in new audio series |  French jeweler Cartier is ruminating on moving love stories with an emotive new series. Entire
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| Marketing Register now for free event: Women in Luxury 2022 eConference FREE |  Register now for the fifth annual Women in Luxury 2022 eConference. Hear from role models and women leaders who set the pace in leading organizations. Join us online Thursday, June 16 – it's free! Entire
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 | Apparel and accessories Belstaff unleashes true grit for renowned Six Days Trial FREE |  British fashion label Belstaff is combining style, tradition and tenacity through the newest installment of its Old is Good campaign, an examination of the Scottish Six Days Trial. Entire
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| Editorial calendar Have a safe, relaxing Memorial Day weekend FREE |  Luxury Daily will not publish on Monday, May 30, in observance of Memorial Day. Entire
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| Strategy Subscribe now: Full access to 90,000+ articles, reports, videos and images FREE |  We invite you to subscribe to Luxury Daily and join the ranks of the smartest luxury marketers worldwide. Our subscribers include decision-makers and executives from the world's leading luxury brands, retailers, agencies, publishers, market researchers, universities and consultancies. Entire
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| News briefs Gucci, Cartier, Burberry, Mulberry, Harrods and Etro |  Luxury Daily’s live news: Gucci partners with health platform on tech-enabled ring; Cartier taps Austin Butler as brand ambassador; Burberry presents new summer monogram with Gisele Bündchen; Mulberry, Harrods join Ukraine relief consortium; Etro appoints Marco de Vincenzo as creative director. Entire
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| Retail China’s secondhand luxury market deserves far more attention |  With China’s retail market recently impacted by large-scale COVID-19 lockdowns after nearly two years of relative normalcy, the outlook for luxury brands for the remainder of 2022 is murky, to say the least. Entire
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