Luxury Daily, May 20, 2019 – Millennials push impulse shopping, flexing brands

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May 20, 2019

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Retail

Millennials push impulse shopping, flexing brands

Consumers have a long history of flaunting specific brands to showcase their status, but new research shows millennials are more interested in showing off sport clothing brands than luxury names.

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Marketing

Marketers need to learn to “stop the thumb”

NEW YORK – In today’s content environment, many marketers have trouble seeing that one-to-one interactions mean much more than a large billboard on a busy highway. But Facebook executives are working to help them see past this.

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Retail

In-store events may not solve bricks-and-mortar’s problems

Reluctance and misapplications of omnichannel strategies has contributed to bricks-and-mortar retail’s recent stumbles, in spite of a strong economy.

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Jewelry

Forevermark spotlights everyday love with engaging series

De Beers Group’s Forevermark is encouraging individuals to perform and share acts of love, as the fine jeweler launches its first large-scale campaign since refreshing its digital strategy.

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Automotive

Auto, trade experts protest imports, national security concerns

U.S. President Donald Trump is delaying a decision to impose tariffs on automobiles and automotive parts, prolonging uncertainty in the global automotive industry.

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Blog

Top 5 brand moments from last week

Streetwear, craftsmanship and social values have been continual themes in luxury, and brands are not planning on backing down.

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Luxury Memo special reports

Monobrand stores – Luxury Memo special report

As ecommerce becomes a greater part of the luxury retail ecosystem, the monobrand boutique’s role is evolving.

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Research

Luxury Daily releases 44-page State of Luxury 2019 report polling industry insiders FREE

This third annual State of Luxury: The Insider View report by Luxury Daily and Unity Marketing surveys 600-plus luxury insiders on their reasons for optimism and caution in 2019. Buy the 44-page exclusive research to arm yourself with invaluable intelligence, or get it free with an annual subscription to Luxury Daily.

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Strategy

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News briefs

Richemont, Printemps, LVMH, Bally, Mercedes and real estate – Live news

Luxury Daily's live news from May 17 - Richemont’s digital acquisitions boost full-year sales growth to 27pc; Printemps appeals to Chinese tourists with WeChat Pay promotion; LVMH gives Innovation Award to body scanning startup; Bally celebrates spirit of exploration in DFS capsule; Mercedes-Benz Canada tests consumers’ reactions in online game; Global luxury real estate price growth slows to 1.4pc: Knight Frank.

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News briefs

LVMH, China, luxury cannabis and travel – News briefs

Today in luxury - LVMH disagrees with Kering ban on models under 18; Online shopping in China goes luxury, with men in black delivering Hermès; Is luxury weed the new status symbol?; Keeping up with the escalating standards in luxury hospitality.

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