| | Research China’s return gives luxury brands hope of positive global outlook  |  Luxury marketers can learn two key post-COVID-19 lessons from China: brands should maintain connections with their loyal VIP shoppers and embrace the new digital and virtual lives that consumers have built even when stores reopen. Entire
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| Women in Luxury Women in Luxury 2020 New York conference moved to Wednesday, July 8 FREE |  Register now for Luxury Daily's fourth annual Women in Luxury conference Wednesday, July 8 in New York. Meet with speakers from BMW, Chanel, Piaget, Apple, Moët Hennessy, Ritz-Carlton, Mandarin Oriental, Maison Atia, Diamond Producers Association, Forrester Research, Ana Andjelic, Shanker Inc., Accenture, Modern Luxury, Worth, Meredith’s Travel + Leisure, China Luxury Advisors, Sedhom Law Group, Reputation Dynamics, Luxury Portfolio International and LVMH's Starboard Cruise Services. Entire
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| Apparel and accessories Versace challenges fans to share photos of Vs on social media |  Versace has kicked off a new social media challenge that calls on followers to share photos of V-shaped spaces as the Italian fashion label attempts to entertain homebound consumers with a little bit of fun during the ongoing global pandemic. Entire
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 | Marketing The taboo topics that brands need to avoid in China |  Online censorship and digital nationalism are only deepening after China’s speedy retail recovery. Entire
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| Strategy Subscribe now: Full access to 90,000+ articles, reports, videos and images FREE |  We invite you to subscribe to Luxury Daily and join the ranks of the smartest luxury marketers worldwide. Our subscribers include decision-makers and executives from the world's leading luxury brands, retailers, agencies, publishers, market researchers, universities and consultancies. Entire
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| News briefs Luxury demand, Cartier, Christie’s and Mandarin Oriental |  Luxury Daily's live news: Bar China, most levers of luxury demand on mute; Cartier Women’s Initiative: 21 finalists prepare for business plan pitching; Christie’s, buoyed by digital reception, to offer highest-value jewels lot for online sales; Mandarin Oriental, slightly slowed by pandemic crisis, on track to eliminate single-use plastic. Entire
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| Healthcare Coronavirus will make wellbeing new luxury trend of future |  The luxury market drives on the psychology of affluent consumers. When they feel good about themselves and are on solid ground financially, they give themselves permission to indulge. When they do not, they will not. Entire
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| Columns Inviting opinion pieces on luxury issues, marketing, retail and media FREE |  Luxury Daily is inviting opinion pieces on luxury business, advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation. Entire
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| Real estate Convergence of tech and real estate in fashion |  Technology has transformed many retailers over the past decade, moving from operating bricks-only business models into bricks-and-clicks platforms. The next frontier is making real estate decisions that focus on serving your most productive customers. Entire
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