| | Marketing Luxury facing moment of truth in how it speaks with women | NEW YORK - Rather than speaking at women, luxury marketers should think about ways to make women part of the conversation, according to the CEO of Role Models Not Runway Models at the Women in Luxury conference. Entire
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Financial services Luxury stocks show improvement as positive results pour in | Bolstered by revenue gains at companies including LVMH and Kering, the stock prices of some of the biggest luxury companies saw significant growth in April. Entire
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Arts and entertainment Luxury jet-sets to Cannes to court celebrity crowd FREE | As the film industry descends on the French Riviera for the 71st Cannes Film Festival, luxury brands are aligning with the event through placements and promotions. Entire
article | Fragrance and personal care YSL Beauty taps Chinese ambassadors for French-centric campaign | France's Yves Saint Laurent Beauty is blending cultures in its latest campaign by looking to China to embody the essence of Paris. Entire
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Automotive Maserati takes targeted approach to TV ads | Italian automaker Maserati is making a wider push for its Levante SUV in the United Kingdom through its first national television campaign. Entire
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Blog Top 5 brand moments from last week | With decades or centuries of heritage, luxury brands are proving their continued relevancy through projects that speak to their innovation and forward-thinking attitudes. Entire
article | Marketing Photos from Women in Luxury 2018 | On Wednesday, May 9, Luxury Daily held the second annual day-long Women in Luxury conference, titled Making History with Her Story. Entire
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Research Luxury Daily releases new 40-page State of Luxury 2018 report polling industry insiders FREE | The rise of the digital economy simultaneously poses the biggest challenge and growth opportunity to the luxury business, according to the newly released “State of Luxury 2018: The Insider View” report from Luxury Daily and Unity Marketing that surveyed 599 decision-making luxury industry insiders. More details in article on how to buy or get the report free with a new annual subscription. Entire
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Strategy Subscribe now: $12 for 12 weeks FREE | Never miss a luxury moment. Access the latest luxury business news and analysis, marketing and retail campaigns, features, special reports and live coverage during business hours. Check the $12 for 12 weeks offer for 22 percent off the annual subscription price. Entire
article | Classic Guides The China Report: Innovation in Luxury | This special report, in collaboration with Jing Daily, is a gift from Luxury Daily to its loyal paid subscribers for their continuing support. China is the beating heart of the global luxury market. Most luxury marketers have their eyes and ears tuned to the likes and evolving tastes of Chinese customers buying luxury goods and services domestically and overseas. Here is a thorough examination of the state of innovation in China's luxury market. Entire
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News briefs Valentino, Selfridges, entrepreneurship, YNAP, Madison Avenue and Genting Cruise Lines – Live news | Luxury Daily's live news from May 11 – Valentino’s IPO not happening after all; Selfridges honors Rolling Stones’ history with pop-up shop; How humor, hard work can help women build a career in luxury; YNAP appoints former Sephora exec as global COO; Madison Avenue Watch Week kicks off with brands from across the globe; Genting Cruise Lines debuts mobile self-checkout system. Entire
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News briefs Marchesa, Rockefeller, Germany and Burberry – News briefs | Today in luxury - The return of Marchesa; The biggest surprises from the $828 Million Rockefeller sale; Germany’s luxury boom: why it might be too late to cash in; First look at Burberry pre-spring 2019 collection. Entire
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Columns Inviting opinion pieces on luxury issues, marketing, retail and media FREE | Luxury Daily is inviting opinion pieces on luxury business, advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation. Entire
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Columns Luxury brands need to pivot from push to pull in advertising | No one can accuse luxury brands of cutting corners where advertising spend is concerned. On average, they divert 8 percent of their revenue into funding advertising initiatives. Entire
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