Luxury Daily, March 6, 2018 – Luxury’s online/mobile future revealed in 5 brands
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| | Retail Luxury’s online/mobile future revealed in 5 brands  |  Too many luxury brands are not thinking about the technology. They are thinking about product, which is important, but they have to understand how their brand is being consumed differently than it used to be consumed. Entire
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| Government How would proposed US tariffs affect the luxury business? |  President Donald Trump is looking to impose tariffs on steel and aluminum entering the United States, in a move that many expect to ignite a trade war with other nations. Entire
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| Consumer packaged goods Healthfulness, indulgence win today’s consumer FREE |  NEW YORK – Successful consumer packaged goods companies are evolving their offerings to meet specific consumer needs, providing lessons for luxury brands looking to differentiate themselves against competitors. Entire
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 | Apparel and accessories Longchamp appeals to “urban adventuress” in Parisian ads |  French fashion label Longchamp is showing that exploration is not limited to far-flung locales in a campaign that centers on finding newness in the familiar. Entire
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| Retail Consumers expect customized, convenient mobile shopping experience |  As more shoppers buy online, a brand’s mobile presence can become a dealbreaker, with about half of consumers saying they have switched to a competitor after a poor experience. Entire
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| Luxury Memo special reports Sharing economy in luxury: Luxury Memo special report |  Owning luxury items is no longer the only option for consumers looking for the prestige and quality offered by high-end products. Entire
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 | Marketing Luxury Daily releases new 40-page State of Luxury 2018 report polling industry insiders FREE |  The rise of the digital economy simultaneously poses the biggest challenge and growth opportunity to the luxury business, according to the newly released “State of Luxury 2018: The Insider View” report from Luxury Daily and Unity Marketing that surveyed 599 decision-making luxury industry insiders. More details in article on how to buy or get the report free with a new annual subscription. Entire
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| Strategy Subscribe now: $12 for 12 weeks FREE |  Never miss a luxury moment. Access the latest luxury business news and analysis, marketing and retail campaigns, features, special reports and live coverage during business hours. Check the $12 for 12 weeks offer for 22 percent off the annual subscription price. Entire
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| News briefs Chanel, Givenchy, Tag Heuer, Porsche and cognac – Live news |  Luxury Daily's live news from March 5 - Margot Robbie steps onto Oscars red carpet as Chanel ambassador; Givenchy’s new digital storefront makes its way to Europe; Tag Heuer pulls campaign after tragedy strikes; Porsche reveals new models, but on a smaller scale; Premium brandy predicted to see rise in consumption over 5 years. Entire
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 | News briefs African luxury brands, Fairmont, Shiseido and Rolls-Royce – News briefs |  Today in luxury - The luxury labels coming out of Africa; The world of the 5-star hotel dog; Shiseido outlines new strategy, sets 3-year sales target; Rolls-Royce Motor Cars CEO says "Britishness" is a crucial part of the brand. Entire
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