Luxury Daily, March 5, 2023 – J.R. Smith, pro skateboarders star in latest Belvedere drop
| | Food and beverage J.R. Smith, pro skateboarders star in latest Belvedere drop | In an effort to amplify a special-edition bottle inspired by the city of Miami, the brand is unveiling a campaign jam-packed with motion, martinis and monochrome visuals. Entire
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Webinars Consumers favor channel-agnostic communication amid new ‘phygital’ reality: Women in Luxury FREE | As strategies become increasingly immersive and brands experiment with presence across platforms, clients have come to expect experiences that offer a mix of online and offline engagement. Entire
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Fragrance and personal care Dior magnifies bespoke visuals for Mother’s Day | The French fashion house has tapped Italian artist Pietro Ruffo to customize perfume packaging for the special occasion. Entire
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Strategy Subscribe now: Full access to 90,000+ articles, reports, videos and images FREE | We invite you to subscribe to Luxury Daily and join the ranks of the smartest luxury marketers worldwide. Our subscribers include decision-makers and executives from the world's leading luxury brands, retailers, agencies, publishers, market researchers, universities and consultancies. Entire
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News briefs Cunard, Wheels Up, Pomellato and Baccarat FREE | Luxury Daily's live news: Cunard appoints 25-year cruise marketing exec to president post; Wheels Up names first-ever chief digital officer, installs new chief marketing officer; Pomellato adds French artist Louis Bourgoin to ambassador roster; Baccarat highlights form in Scottish highlands. Entire
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Marketing Brands roll out big events to make up for lost time in China | As global leadership teams flocked to China throughout March and April, a series of events held by the likes of Chanel, L’Oréal, Tiffany & Co., Cartier and Bulgari culminated in successive large-scale activations by Miu Miu and Gucci. Entire
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