Luxury Daily, March 5, 2021 – WeChat cannot be overlooked by luxury brands in China
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| | Marketing WeChat cannot be overlooked by luxury brands in China  |  Mobile application WeChat is still the bellwether for luxury brands looking to improve their omnichannel marketing to better reach affluent consumers in China. Entire
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| Apparel and accessories Serena Williams, daughter inspire in new Stuart Weitzman spot |  U.S. footwear label Stuart Weitzman is exploring themes of motherhood, leadership and dreams in its spring 2021 campaign with the help of athlete Serena Williams and her daughter, Olympia. Entire
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| Fragrance and personal care Estée Lauder shares fresh spring romance in fragrance effort |  Beauty label Estée Lauder is playing up its romantic side in an escapist film for its newest fragrance release featuring its newest ambassador. Entire
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 | Home furnishings Chairish showcases offerings in colorful, rhythmic campaign FREE |  Online vintage furniture service Chairish has released a new short to expand its audience of design-loving consumers as more people look to invest in home furnishings. Entire
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| Strategy Subscribe now: Full access to 90,000+ articles, reports, videos and images FREE |  We invite you to subscribe to Luxury Daily and join the ranks of the smartest luxury marketers worldwide. Our subscribers include decision-makers and executives from the world's leading luxury brands, retailers, agencies, publishers, market researchers, universities and consultancies. Entire
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| News briefs Estée Lauder, L’Oréal, UK tariff lift, Bloomingdale’s, Yu Prize |  Luxury Daily’s live news: Estée Lauder establishes new diversity, racial equity division; L’Oréal adopts ‘green science’ business approach; British luxury producers relieved over aerospace tariff suspension; Bloomingdale’s, Stella McCartney collaborate on pop-up shop; Wendy Yu announces 2021 award finalists. Entire
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| Marketing Is China killing off its “Little Fresh Meat”? |  China might be clamping down on men being too feminine with a new proposal that could mean that their time is numbered. Entire
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