| | Marketing Majority of affluent consumers unswayed by advertising  |  As marketers look to cut through the clutter to reach luxury consumers, the key is messaging that is personalized and creative, according to research from Luxury Portfolio. Entire
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| Retail Amazon aims to curb counterfeits with technology FREE |  Ecommerce giant Amazon is taking on the issue of fake products in an effort that aims to empower brands to more thoroughly weed out counterfeit goods. Entire
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| Automotive Lexus takes closer look at Lisbon in UX spot |  Toyota Corp.’s Lexus is speaking to the observant and adventurous consumer in a spot that depicts Lisbon, Portugal through a new lens. Entire
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 | Luxury Memo special reports Luxury book publishing – Luxury Memo special report |  The rise of digital media has dramatically disrupted the print industry, but for luxury book publishing, it may have just made these items more precious. Entire
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| Strategy Webinar on March 13: “China: Route Forward for Luxury” FREE |  Register now for this free hour-long webinar March 13 at noon ET (New York) on the current and future potential of China for luxury marketers as they try to maintain their growth momentum in the Middle Kingdom. Experts weigh in and offer insight and analysis, as well as the way forward. Entire
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| Research Luxury Daily releases 44-page State of Luxury 2019 report polling industry insiders FREE |  This third annual State of Luxury: The Insider View report by Luxury Daily and Unity Marketing surveys 600-plus luxury insiders on their reasons for optimism and caution in 2019. Buy the 44-page exclusive research to arm yourself with invaluable intelligence, or get it free with an annual subscription to Luxury Daily. Entire
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| Strategy Subscribe now: Full access to 80,000+ articles, reports, videos and images FREE |  Stay abreast of the latest news, analysis, research and developments in the fast-evolving luxury business worldwide. Access more than 80,000 articles, reports, videos and images from Luxury Daily, the world's leading luxury business publication. Check out the monthly and annual subscription plans and gain full access to must-have luxury intelligence. Entire
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| News briefs Delvaux, Barneys, Harvey Nichols, Facebook, Phillips and Cunard – Live news |  Luxury Daily's live news from March 4 - Delvaux features “modern day heroines” in handbag spot; Barneys looks inside its own bag for new campaign; Harvey Nichols partnership results in limited-edition gin; Facebook files suit to stop sales of fake followers; Phillips continues mission to strengthen watch offerings; Cunard offers guests the chance to discover the world’s oceans. Entire
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| News briefs Tesla, Chanel, Vogue Hong Kong and Alibaba – News briefs |  Today in luxury - New Tesla crossover stirs worry it will crimp Model 3 demand; Karl Lagerfeld has the last word on Chanel’s new podcast; Instagram backlash over first Vogue Hong Kong cover featuring Gigi Hadid, accused in China of racism; Alibaba bets on frenchman to lead high-stakes Southeast Asia expansion. Entire
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 | Columns Inviting opinion pieces on luxury issues, marketing, retail and media FREE |  Luxury Daily is inviting opinion pieces on luxury business, advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation. Entire
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| Retail 7 ways to combat chargebacks from “friendly” fraud |  Chargebacks from friendly fraud are on the rise, and they present a growing problem that ecommerce merchants cannot ignore. Entire
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