In luxury, a typical pricing approach is a cost-plus pricing model, often calibrated by benchmarking with competitors and target margins. This approach is often completely wrong and leads to significantly underestimating the pricing potential.
We invite you to subscribe to Luxury Daily and join the ranks of the smartest luxury marketers worldwide. Our subscribers include decision-makers and executives from the world's leading luxury brands, retailers, agencies, publishers, market researchers, universities and consultancies.
Luxury Daily’s live news: Biden proposes new tax aimed at billionaires; Bergdorf Goodman, Valentino partner for archive collection; Richemont garners excitement for Watches & Wonders Geneva; Lamborghini, 24Bottles partner for branded collection; Kate Moss joins luxury fashion game Drest.
Beginning back this past May, any app that collects end-user data must obtain explicit consent from users. Analytics data suggests that more than 96 percent of users chose to opt-out of tracking.