Jewelry Baselworld’s importance weakens as digital takes over  |  As this year’s Baselworld draws to close, the theme of announcements from timepiece manufacturers seems to reveal that the watch industry has finally embraced the digital world. Entire
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| Marketing Luxury brands consider the benefits and backlashes of #DeleteFacebook |  Tesla’s dramatic exit from Facebook amongst the #DeleteFacebook scandal will likely spur a continuation from other luxury brands, whose strategies are so rooted in the social network. Entire
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| Strategy Register now: Women in Luxury conference New York, May 9 FREE |  Register now for the 2nd annual Women in Luxury conference New York Wednesday, May 9. Speakers include senior execs from Chanel, Apple, UBS, Bally, BMW, Richemont’s Piaget, Tiffany, Kering’s Ponant, Dodo, Pomellato and Boucheron brands, Estée Lauder, John Hardy, Links of London and Folli Follie, Boston Consulting Group, Assouline, Wavemaker, Shanker Inc., BPCM, Michael Aram, Quintessentially, Luxury Institute, Luxury Marketing Council and Centaur Media. Limited seating. Entire
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 | Apparel and accessories Hermès merges love for equestrian, playful pushes in mobile game FREE |  French leather goods house Hermès is looking for a ringer via mobile gaming in an effort that aligns with its yearlong mission to connect with consumers in a playful manner. Entire
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| Fragrance and personal care Chanel face uses makeup to take on new characters |  French fashion label Chanel is highlighting the transformative power of makeup through a conversational consultation. Entire
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| Luxury Memo special reports The allure of pop-up shops – Luxury Memo special report |  Taste-testing has expanded beyond ice cream shops into the luxury world with small tastes of a bigger brand through pop-up shops. Entire
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 | Marketing Luxury Daily releases new 40-page State of Luxury 2018 report polling industry insiders FREE |  The rise of the digital economy simultaneously poses the biggest challenge and growth opportunity to the luxury business, according to the newly released “State of Luxury 2018: The Insider View” report from Luxury Daily and Unity Marketing that surveyed 599 decision-making luxury industry insiders. More details in article on how to buy or get the report free with a new annual subscription. Entire
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| Strategy Subscribe now: $12 for 12 weeks FREE |  Never miss a luxury moment. Access the latest luxury business news and analysis, marketing and retail campaigns, features, special reports and live coverage during business hours. Check the $12 for 12 weeks offer for 22 percent off the annual subscription price. Entire
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| News briefs Louis Vuitton, Cartier, Audi, Cove and Loewe – Live news |  Luxury Daily's live news from March 26 - Louis Vuitton appoints Virgil Abloh as men’s artistic director; Cartier taps Jake Gyllenhaal for watch campaign; Audi furthers sustainable push with climate-neutral production; Sub-Zero and Wolf debuts dishwasher line; Loewe costumes conceptual character for Tate commission. Entire
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 | News briefs Tiffany, Chanel, social media and gold – News briefs |  Today in luxury - The secret inside Tiffany’s blue box: Reed Krakoff; Chanel to unveil capsule ski and swimwear collections; Social media becomes a little more fashionable; As good as (ethical) gold. Entire
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| Columns 4 ways to target luxury consumers with search marketing |  According to Google, the majority of consumers within the luxury market performs their product and services research online. At the same time, these buyers tend to make their purchases in bricks-and-mortar stores. Entire
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