Luxury Daily, March 22, 2023 – TikTok creators key to luxury beauty’s current boom: Launchmetrics
| | Fragrance and personal care TikTok creators key to luxury beauty’s current boom: Launchmetrics  |  The platform is proving to be highly profitable for the high-end consumer goods sector thanks, in large part, to a steady stream of micro-influencer-fueled content garnering unprecedented levels of engagement. Entire
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| Apparel and accessories Brioni revels in time well spent with ambassadors Jude, Raff Law |  Rolling into a third chapter, the strategic pairing continues to infuse an enhanced level of intimacy and authenticity into the luxury label. Entire
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| Sustainability Gucci connects gender equity, sustainability via podcast episode |  The brand is deepening the connection between gender equity and environmental progress, expanding upon important philanthropy initiatives during a new digital broadcast. Entire
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| Strategy Subscribe now: Full access to 90,000+ articles, reports, videos and images FREE |  We invite you to subscribe to Luxury Daily and join the ranks of the smartest luxury marketers worldwide. Our subscribers include decision-makers and executives from the world's leading luxury brands, retailers, agencies, publishers, market researchers, universities and consultancies. Entire
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| News briefs Condé Nast Traveler, Kering, Rolls-Royce and Norwegian Cruise Line FREE |  Luxury Daily's live news: Condé Nast Traveler launches Global Advisory Board, marking major editorial investment; Kering sets new sustainability goal for 2035; Rolls-Royce bids farewell to Wraith model with limited-edition release; Norwegian CEO to retire as cruise line business evolves. Entire
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| Columns Could Silicon Valley Bank’s collapse affect luxury brands seeking funding? FREE |  A simple look at Silicon Valley Bank's internal investments paints a picture of a bank that put too many eggs in the proverbial basket. Entire
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| Fragrance and personal care China’s cosmetics and beauty sales rebound for the first time since July |  There seem to be bright times ahead for the industry, as a whole, but the market is not just growing — it is evolving. Entire
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