Luxury Daily, March 22, 2021 – What digital goods mean for luxury
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| | Internet What digital goods mean for luxury  |  From cryptocurrency and NFT to gaming, digital ownership may be the next frontier for luxury. Entire
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| Marketing Influencers pave the way for successful digital branding |  Sponsored influencer posts typically see higher engagement than traditional social media ads, according to Vogue Business, making influencers a crucial component of successful digital strategies. Entire
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| Fragrance and personal care Inside Chanel celebrates 100 years of its signature N°5 FREE |  French fashion label Chanel is shining a light on its most iconic fragrance in the latest iteration of its “Inside Chanel” video series. Entire
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 | Automotive Porsche goes the distance with “Bill and Ted” stars |  German automaker is enlisting the help of an iconic movie duo for its latest Taycan effort. Entire
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| Webinars Webinar: Protecting brands from fast-growing counterfeiting, return fraud FREE |  Register now for this free webinar Wednesday, April 7 at 11 a.m. to noon EST (New York time) on how to protect the brand as counterfeiting and return fraud grows in fashion and apparel with rapid consumer adoption of ecommerce. Join senior executives from the business as they offer a roadmap. Entire
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| News briefs Audemars Piguet, Bentley, Stella McCartney, Lexus, Stone Island and brand protection webinar |  Luxury Daily’s live news: Audemars Piguet announces partnership with Marvel; Bentley shares progress report on environmental efforts; Stella McCartney teases new mushroom-based garments; Lexus celebrates master craftspeople with World Poetry Day Haiku; Stone Island, New Balance putting best feet forward in new partnership; Webinar: Protecting brands from fast-growing counterfeiting, return fraud. Entire
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| Retail The return of luxury bricks-and-mortar: 4 reasons to go back |  With social media, blogs and forums, consumers sometimes know as much, if not more, about a brand as the sales associate does. But what about learning something you cannot pick up on the internet? Entire
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